The Andrew Faris Podcast
Your Media Buying Is A Way Bigger Problem Than You Think
Sep 20, 2024
Discover the hidden pitfalls of media buying that could be costing you a fortune. Learn why manual bidding might be your best ally and how it can drastically optimize your ad performance. Find out the power of structuring campaigns around single products for enhanced results. Get practical strategies to improve targeted advertising and grasp the importance of understanding your unit economics for better financial outcomes. This conversation is packed with insights you can't afford to miss!
21:15
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Quick takeaways
- Effective media buying strategies, including manual bidding and cost controls, are crucial for minimizing financial waste in advertising.
- As ad spend increases, leveraging automated tools with machine learning can enhance the management and optimization of complex ad accounts.
Deep dives
The Importance of Media Buying
Media buying plays a critical role in the performance of advertising accounts and can significantly impact overall business success. The discussion emphasizes that despite the various factors influencing ad performance, many accounts struggle primarily due to poorly managed media buying strategies. Manual bidding and cost controls are highlighted as vital tools that frequently go overlooked, with the speaker asserting that the shift to manual bids can resolve numerous inefficiencies. Moreover, the speaker stresses that neglecting media buying can lead to unnecessary financial waste, underscoring its importance as one of the top line items in a business's budget.
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