Optimizing Ad Campaign Structure for Better Results

I talk about media buying methodology and the importance of Cost Controls a lot. Some might even say "too much."

But then, over and over and over again, I get access to ad accounts that are blowing huge amounts of money on ads—gigantic, ridiculous, easily-solvable amounts of money.

So I'm not going to shut up about it. Your media buying is a problem, and you need to know it.

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