I Made 3,500 Meta Ads In One Month. Here's What I Learned.
Oct 1, 2024
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Discover the secrets behind creating an astonishing 3,500 ads in just one month. Dive into the structured processes and team dynamics that fuel this impressive output. Explore how balancing high volume with quality is key to success in Meta advertising. Learn about the innovative use of AI tools and the value of effective communication. Plus, find out how overseas teams enhance productivity without sacrificing standards. It’s a deep dive into the art and science of ad creation!
The team's ability to produce 3,500 ads in a month highlights the significance of strategic teamwork and specialization in optimizing creative workflows.
Utilizing a method of generating multiple ad variations for testing allows the team to enhance engagement through adaptability and informed decision-making.
Deep dives
High Volume Ad Production
The team successfully delivered approximately 3,500 ads in a single month, primarily for four clients. This extensive output consisted of over 2,000 still images and slightly more than 1,000 videos, which highlights the team's capacity to produce high-volume content. The process involved careful coordination among team members, with specific roles assigned to ensure efficiency and quality. This strategic approach allowed for not just quantity but also a focus on continuous improvement in both the volume and impact of the ads.
Team Structure and Collaboration
The team consists of a small, dedicated group based in both the U.S. and the Philippines, where members perform various roles ranging from creative strategists to project managers. The collaborative nature of the team enables the sharing of ideas and responsibilities, allowing for effective ad briefing and execution. By having talented individuals who are engaged and invested in the process, the team has been able to enhance their collective workflow. This approach emphasizes the importance of teamwork and specialization to streamline ad production.
Ad Creative Strategies
The creation of ads is not just about producing new content but intelligently varying existing concepts to maximize effectiveness. Instead of selecting one design or copy for an ad, the strategy involves generating multiple variations, allowing for testing of different combinations in real-time. By adopting this mindset, the team can identify winning formats and optimize engagement, which is essential for effective ad distribution. This method emphasizes the importance of adaptability and experimentation in the creative process.
Emphasizing Quality and Media Buying
While producing a high volume of ads is crucial, maintaining and enhancing quality is equally important. The team aims to improve conversion rates by refining their creative processes and focusing on clarity in messaging. Additionally, implementing cost control measures in media buying helps ensure resources are allocated efficiently while maximizing overall performance. This approach allows the team to take calculated risks and continually evolve their strategies to achieve better outcomes for clients.
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Maximizing Ad Production: Strategies and Team Dynamics
In the 30 days leading up to me recording this episode, my team made 2,358 still image ads and 1,063 video ads for my 5 clients.
That's a level of output we've been building towards for a long time, and in this episode I'm breaking down why and how we build so much creative, what I'm learning about the process, and how I intend to keep making it better (in both quality and quantity).
EPISODE SPONSORS
BEHIND THE SCENES STUDIO
Work with the same Philippines-based creative team that I do with Behind The Scenes Studio, a sister company of More Staffing: https://behindthescenes.studio/.