The Andrew Faris Podcast 6 Ways You're Undervaluing Your Ad Spend
Sep 26, 2024
Explore how big tech may not be over-reporting your ad results as much as you think, especially with Meta. Discover the importance of a 28-day click attribution model for better understanding ad efficacy. Learn about the delayed purchase multiplier and how the tracking tool Billy can optimize your ad performance. Uncover the long-term benefits of ad spending, such as brand awareness and customer engagement. Finally, delve into six essential metrics for maximizing ad efficiency, with insights on how Meta ads can influence Amazon sales.
Chapters
Transcript
Episode notes