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The Andrew Faris Podcast
6 Ways You're Undervaluing Your Ad Spend
Sep 26, 2024
Explore how big tech may not be over-reporting your ad results as much as you think, especially with Meta. Discover the importance of a 28-day click attribution model for better understanding ad efficacy. Learn about the delayed purchase multiplier and how the tracking tool Billy can optimize your ad performance. Uncover the long-term benefits of ad spending, such as brand awareness and customer engagement. Finally, delve into six essential metrics for maximizing ad efficiency, with insights on how Meta ads can influence Amazon sales.
38:38
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Quick takeaways
- Utilizing a 28-day click attribution window can significantly enhance insight into the actual value of Meta ad spend, revealing true revenue generation.
- Focusing on retention marketing is essential for maximizing returns, as targeting returning customers offers substantial incremental value that is often overlooked.
Deep dives
Overreporting Concerns with Big Tech
Many digital advertisers harbor a strong skepticism toward major tech companies, believing they overvalue the revenue generated through ad accounts. Common fears include receiving inflated return on ad spend (ROAS) figures that do not reflect true business value, leading advertisers to take a conservative approach in their spending. This skepticism often drives the adoption of third-party attribution tools as businesses strive to validate the effectiveness of their ad expenditures and avoid feeling deceived. However, these concerns may not always be justified, especially regarding Meta ads, as the perceived mistrust may not align with the actual value provided.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode