Unlocking the True Value of Ad Spending

This chapter highlights the crucial yet often overlooked long-term benefits of ad spending, focusing on brand awareness and customer engagement rather than immediate conversions. It emphasizes the importance of incrementality in advertising, and provides insights into effective ad management, alongside a promotion for educational resources in media buying.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.