The Andrew Faris Podcast How Obvi's Ad Spend Doubled When Ash Went International
11 snips
Oct 9, 2024 Ash Melwani, Co-Founder and CMO of Obvi and Chew On This DTC, dives into the transformative power of international advertising for e-commerce brands. He reveals how expanding into new markets led to a doubling of ad spend. The conversation covers strategic partnerships, influencer marketing, and navigating the intricacies of customer acquisition costs. Ash offers valuable insight into tailored pricing strategies and the significance of localized advertising to enhance global reach and customer satisfaction.
AI Snips
Chapters
Transcript
Episode notes
Client's International Ad Spend Doubled
- Andrew Faris had a client add international ads, leading to doubled ad spend.
- This client's product had potential international appeal, but the initial approach was experimental.
50% International Ad Spend
- Both Ash Melwani and Andrew Faris saw international ad spend reach 50% of total spend.
- This significant increase highlights a substantial opportunity in international markets.
Shifting Budget to International
- Obvi, experiencing US market volatility, shifted budget to international, recouping lost spend.
- This strategic move offset a downward trend during a typically slower period for the supplement brand.