How Obvi's Ad Spend Doubled When Ash Went International
The Andrew Faris Podcast
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Navigating International Market Challenges in Customer Acquisition
This chapter explores the complexities of managing customer acquisition costs (CAC) across different international markets, focusing on the impact of shipping, duties, and localized pricing strategies. It highlights the challenges of market expansion, particularly regarding checkout abandonment due to unexpected costs, and offers tactics to optimize pricing and enhance the customer experience.
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