Ash Melwani

Co-host of the "Chew on This" podcast. He explores strategies for e-commerce, customer acquisition, and brand building.

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Oct 9, 2024 • 58min

How Obvi's Ad Spend Doubled When Ash Went International

Ash Melwani, Co-Founder and CMO of Obvi and Chew On This DTC, dives into the transformative power of international advertising for e-commerce brands. He reveals how expanding into new markets led to a doubling of ad spend. The conversation covers strategic partnerships, influencer marketing, and navigating the intricacies of customer acquisition costs. Ash offers valuable insight into tailored pricing strategies and the significance of localized advertising to enhance global reach and customer satisfaction.

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