Ash Melwani, Co-Founder and CMO of Obvi and Chew On This DTC, dives into the transformative power of international advertising for e-commerce brands. He reveals how expanding into new markets led to a doubling of ad spend. The conversation covers strategic partnerships, influencer marketing, and navigating the intricacies of customer acquisition costs. Ash offers valuable insight into tailored pricing strategies and the significance of localized advertising to enhance global reach and customer satisfaction.