Understanding the Agency Carousel

The frequent cycle of hiring and firing agencies, commonly referred to as the agency carousel, results in wasted time and money for many brands. This pattern leads to a growing perception that agencies may not be capable of effectively advancing brand goals. Issues include receiving poor service, being assigned junior staff, and feeling overcharged, all of which contribute to dissatisfaction. Consequently, many operators contemplate whether to handle advertising in-house, despite the challenges associated with finding and retaining top talent.