The Andrew Faris Podcast

Nate Lagos is one of my favorite thinkers in DTC. That's because he thinks as well or better than anyone I know about how to do "brand building" in a way that actually generates profit. Put another way, "brand building" doesn't have to = "money burning." At least not for Nate. On this episode we talk about how Original Grain (where Nate is the CMO) is generating huge growth and profits via brand colabs, working with YouTube creators, and more. EPISODE SPONSORS MORE STAFFING: Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co/af⁠⁠⁠⁠⁠⁠⁠⁠⁠. BILY: Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠bily.ai⁠⁠⁠⁠⁠⁠. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠⁠ REFERENCED IN THIS EPISODE Previous Nate Lagos AFP Episode: ⁠Spotify⁠, ⁠Apple⁠ "⁠Mort's Garage⁠", my brother's vintage video game collection YT channel. Follow Sarah Levinger On X: @SarahLevinger FOLLOW UP WITH NATE Subscribe to Nate's Podcast, Tactical & Practical: Spotify, Apple Follow Nate On X: @NateLagos FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work. Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it. This episode is extremely actionable and I hope it helps you as much as it has helped my clients. EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morenow.co/af.⁠⁠ BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠https://bily.ai⁠⁠. THE BEST MEDIA BUYING TRAINING ON THE INTERNET: Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠ AFP EPISODES REFERENCED IN THIS EPISODE: "4 Media Buying Rules Most People Get Wrong On Meta" (Spotify, Apple) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Lara Guevara, a supply chain executive, helped overhaul an 8-figure brand with her expertise in the Philippines. The podcast delves into the success story of transforming the business, hiring Filipino employees, and co-founding a staffing agency. The discussion emphasizes the importance of efficient supply chain management, cost-saving strategies, and challenges faced in the process. It also highlights the impact of collaborative approaches and team expertise in optimizing supply chain operations for consumer product businesses.

Former CEO of Lume Cube, an 8-figure DTC brand, considers starting an ecom HoldCo. They discuss the good, bad and ugly of DTC aggregators, CRO tests that led to 30-40% conversion rate lifts, challenges of scaling a company, hiring e-commerce talent from the Philippines, customer acquisition, and conversion optimization strategies.

Learn from the wisdom of successful businesspeople instead of blindly testing everything in e-commerce. Explore coaching techniques for employee development, profit-maximization strategies, and business growth principles. Avoid unnecessary testing and prioritize data-driven approaches for success.

Sarah, a crafter, created a color decision-making deck of cards. With Andrew's help, she planned an effective launch strategy for her brand Zollie on different channels. They discussed hype emails, product-specific lists, and Meta Ads approach. The podcast also touched on e-commerce growth, niche markets, successful product launches, email marketing, influencer strategies, and social media advertising optimization.

Discover the 3 stages of Meta Ads growth and where to focus your resources. Learn about the importance of creative output, operational efficiency, and challenges in scaling production and managing operations. Explore the stages of growth in Facebook ads, emphasizing the significance of effective ad content creation, operational efficiency, and the challenges of measurement and tracking performance across various sales channels.

I'm amazed at how good some ecommerce businesses are. Not necessarily the ones you read about or see on social media. They may or may not be good businesses. I'm thinking instead of businesses that I have seen up close and personally. In these businesses, when operators get crystal clear that bottom line profit is the ultimate driver of the value of their business, they can build SERIOUSLY profitable, valuable businesses. It sounds so simple: relentlessly pursue profit. But it's much easier said than done. And today, I'm explaining what I mean by that phrase and how to actually do it. EPISODE SPONSORS MORE STAFFING Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: ⁠⁠https://bit.ly/3wFurF5⁠⁠. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠https://bily.ai⁠⁠⁠. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠⁠ REFERENCED IN THIS EPISODE "The Financial Roadmap For DTC Success (With Drew Fallon)" (Spotify, Apple, YT) "Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Spotify, Apple) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery. Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about. On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS. EPISODE SPONSORS MORE STAFFING Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: ⁠https://bit.ly/3wFurF5⁠. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠https://bily.ai⁠⁠. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠ FOLLOW UP WITH JOEL & KAPTURBOX Visit kapturbox.co. Email Joel at joel@kapturbox.co Reach out to Joel on X: @joelbiery FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Drew Fallon knows what financial mistakes you're making in your DTC business. And he wants you to stop. From being the CFO & COO of Mad Rabbit Tattoo to launching Iris (a brand new DTC financial data tool), Drew has thought about ecommerce finance from just about every angle. On this episode of the Andrew Faris Podcast, Drew and I tell you to stop spending ad dollars, start forecasting more carefully, and ultimately, create a more valuable business. EPISODE SPONSORS MORE STAFFING Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: https://bit.ly/3wFurF5. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠https://bily.ai⁠. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠ LEARN MORE ABOUT IRIS Visit irisfinance.co Read the Wayflyer x Iris "Profits in focus" report. FOLLOW UP WITH DREW Follow Drew on Twitter: @drewfallon12 FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠