Fintech funding and valuations are down, but growth is still hot at 21% CAGR. In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski. Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the significant differences between marketing for finance and mobile games, targeting high-demand audiences, and the role of compliance in advertising. Paul also explores the advantages of humor in ads and the potential of generative AI in creating ad copy. 00:00 Introduction to Multi-Platform Acquisition 01:14 The Rollercoaster Ride of FinTech 02:51 Key Differences in FinTech User Acquisition 04:08 Challenges and Strategies in Multi-Channel Marketing 06:13 Understanding Customer Behavior in FinTech 14:16 Navigating Legalities and Compliance 26:39 The Future of FinTech Marketing 29:01 Conclusion and Final Thoughts

How do you sell your mobile app? Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have. Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator. Welcome to Growth Masterminds! In this episode, host John Koetsier chats with app sales expert Charlie Ryan, founder of AppFlip. They chat about why publishers might want to sell their apps, who is looking to buy them, and how to value an app. With insights on evergreen app categories, the shift to subscription models, and the complexities of app acquisition, this episode is a goldmine for anyone interested in selling -- or buying -- a mobile app. 00:00 Introduction to App Aggregators 01:17 Why Publishers Sell Their Apps 02:46 Who Buys Apps and Why 07:07 Valuing Mobile Apps 13:21 Popular App Categories and Trends 19:38 Advice for Small Publishing Houses 22:41 Common Oversights When Buying Apps 24:24 Conclusion and Final Thoughts

Daniel Stammler, Co-founder of Kolibri Games, shares the journey of achieving a 9-figure exit in mobile gaming. They discuss the appeal of idle games, challenges in the market, key strategies for success like rigorous research and agile development. Daniel also talks about the current mobile gaming landscape, investible opportunities, and balancing commercial sense with creative passion.

What data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models? Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track. How? Using Singular's new simulator for Privacy Sandbox. As Google Ad ID phases out, the discussion focuses on how marketers can adapt and what data they can expect. In this Growth Masterminds, Singular's CTO Eran Friedman introduces the Privacy Sandbox Simulator tool that helps simulate potential scenarios and optimize data strategy. He and host John Koetsier cover various APIs within Privacy Sandbox, the customizability of data points, and the challenges of balancing data precision with noise. This episode is a must-watch for marketers seeking to understand and navigate the future of marketing analytics in a privacy-first world. 00:00 Introduction to Privacy Sandbox 01:13 Overview of Privacy Sandbox Features 02:40 Deep Dive into Attribution Reporting API 06:25 Exploring the Privacy Sandbox Simulator 10:55 Customizing Your Privacy Sandbox Setup 15:42 Practical Scenarios and Simulations 27:11 Conclusion and Next Steps

Former Googler Ashley Black shares insights on the importance of a Google-specific creative strategy. They discuss optimizing Google Ads, challenges with iOS and Android, and the role of trust in user tracking. Also, insights on Apple's Ad Attribution Kit, comparisons between Google and Meta platforms, and navigating the Privacy Sandbox and ad tech challenges.

How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you? In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, founder of MAF, to uncover the best strategies for integrating offer walls into your app. Growth Masterminds host John Koetsier asked Alex and Massimo about the benefits, pitfalls, and important considerations when choosing the right offer wall for your audience ... including how and when offer walls could be bad for your app. Discover how to balance monetization without compromising user experience, why the loyalty and offer wall space is booming, and how to create engaging user journeys that drive retention and revenue. Tune in for expert insights on leveraging offer walls for sustainable app growth. 00:00 Introduction to Offer Walls 01:02 Understanding Offer Walls: Basics and Benefits 02:44 Monetization Strategies with Offer Walls 05:53 Challenges and Pitfalls of Offer Walls 09:46 Designing Effective Offer Walls 11:35 Choosing the Right Offer Wall for Your App 15:55 The Growing Popularity of Loyalty Apps and Offer Walls 19:00 Historical Context and Evolution of Offer Walls 24:23 Current Trends and Future Outlook 26:45 Conclusion and Final Thoughts

What are the 5 things you need to know to succeed in influencer marketing in 2024? In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka. They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of data-driven decisions, AI integration, and building long-term partnerships with influencers. Also, you'll learn the five key strategies you need to know to succeed in influencer marketing in 2024 and stay ahead of the game. 00:00 Introduction to Influencer Marketing in 2024 01:09 The State of the Influencer Marketing Industry 04:38 YouTube, Facebook, Instagram, and TikTok 10:56 Top 5 Tips for Influencer Marketing in 2024 13:33 Long-Term Partnerships and Post-Campaign Analysis 18:50 Conclusion

Carly Ostasiewski, Director of growth at Adjoe, shares insights from the 2024 Mobile Games Index report. Topics include older demographics leading in game engagement, rise of casual gaming, growth in adventure and action games among kids, increased app monetization through ads, European players' daily app usage, and the potential integration of gaming with everyday apps for a new consumer experience.

Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit. In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights from Singular CEO Gadi Eliashiv and CTO Eran Friedman, emphasizing the changes, improvements, and expectations for adoption in the ecosystem. Additionally, they touch upon the future of measurement on iOS, the interplay with Privacy Sandbox on Android, and what it means for app developers and advertisers. 00:00 Welcome to Growth Masterminds 01:09 Understanding AdAttributionKit 02:58 Reengagement and Debugging Enhancements 05:46 Backward Compatibility and Postback Formats 10:03 Deep Dive into Retargeting 17:12 Creative Types and Engagement Types 23:20 Exploring SKOverlay and Its Implications 25:19 Understanding SK interaction Types and Attribution Windows 25:47 Custom Click Ads and Alternative App Stores 28:16 Adoption Challenges and Future Predictions 35:47 The Future of Measurement on iOS 39:34 Privacy Sandbox and Android 41:20 Q&A and Final Thoughts

The podcast discusses the potential end of SKAdNetwork and the introduction of new App AdAttributionKit and Web AdAttributionKit by Apple. They explore the challenges and implications for ad tech industry, reliability of modeled attribution data, and evolving modeling strategies. The guest shares insights on ad tech journey, lessons from successful entrepreneurs, and importance of unified measurement in a privacy-oriented world.