Scale smarter: Channel diversification for mobile game marketers

Channel diversification for mobile games: where do you start, and how do you do it?

In this Growth Masterminds we bring not 1, not 2, but 3 seasoned growth experts to join host John Koetsier on how to scale smarter via better channel diversification for mobile games:

- Matej Lancaric from 2 and a Half Gamers

- Kyle West from Mistplay

- Brendan O’Connor from Moloco

When do you add new channels?

Which ad partners do you start with?

How important are rewarded ads?

Where do influencers fit? When?

CTV ... should you try it?

How do you test new UA channels

Look for all of this and more.

Whether you're a new game publisher or managing a large-scale game, this episode provides actionable insights for achieving sustainable growth in the ever-evolving mobile gaming industry.

00:00 Introduction to Growth Masterminds

01:49 Starting with Channel Diversification

03:10 Expanding Your Partner Network

06:19 Testing New Channels

12:54 Scaling and Diversifying Channels

19:18 The Rise of Rewarded Advertising

22:33 Influencer Marketing in Gaming

26:22 The Challenge of Influencer Marketing

27:51 Celebrity Endorsements: A Double-Edged Sword

30:01 The Rise of CTV Advertising

35:57 Future of Ad Partners and Channels

45:17 Final Thoughts and Key Takeaways