Mobile app retargeting tips from a 100M MAU app

Mobile app retargeting is a huge part of engagement, monetization, and retention for top apps. Especially in categories like shopping, travel, and gaming.

What can you learn about mobile app retargeting from a 100M MAU app?

Lots.

In this episode of Growth Masterminds, host John Koetsier speaks with Subhadeep Chakraborty, Senior Manager for Growth at Ixigo. We chat about the importance and effectiveness of retargeting strategies in one of the most competitive markets – travel and booking in India.

Subhadeep shares detailed insights on how Ixigo leverages retargeting to maximize customer value, personalized messaging, and algorithm-driven data points to recommend the best options for users.

We also cover CRM channels, the role of analytics, and personalized customer engagement to boost retention.

00:00 Introduction to Growth Masterminds

00:52 Understanding Ixigo's Market and Services

01:15 Retargeting Strategies at Ixigo

02:40 Effective Retargeting Techniques

04:14 Timing and Channels for Retargeting

08:25 Personalization in Retargeting

10:06 Technology and Tools for Retargeting

11:38 The Importance of Retargeting

14:29 Real-World Retargeting Experiences

15:14 Conclusion and Final Thoughts