Growth Masterminds: mobile growth podcast cover image

Growth Masterminds: mobile growth podcast

Mobile app retargeting tips from a 100M MAU app

Mar 21, 2025
16:07

Mobile app retargeting is a huge part of engagement, monetization, and retention for top apps. Especially in categories like shopping, travel, and gaming.


What can you learn about mobile app retargeting from a 100M MAU app?


Lots.


In this episode of Growth Masterminds, host John Koetsier speaks with Subhadeep Chakraborty, Senior Manager for Growth at Ixigo. We chat about the importance and effectiveness of retargeting strategies in one of the most competitive markets – travel and booking in India.


Subhadeep shares detailed insights on how Ixigo leverages retargeting to maximize customer value, personalized messaging, and algorithm-driven data points to recommend the best options for users.


We also cover CRM channels, the role of analytics, and personalized customer engagement to boost retention.


00:00 Introduction to Growth Masterminds

00:52 Understanding Ixigo's Market and Services

01:15 Retargeting Strategies at Ixigo

02:40 Effective Retargeting Techniques

04:14 Timing and Channels for Retargeting

08:25 Personalization in Retargeting

10:06 Technology and Tools for Retargeting

11:38 The Importance of Retargeting

14:29 Real-World Retargeting Experiences

15:14 Conclusion and Final Thoughts

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode