AI-generated UGC: how good is it, really?

How good is UGC in AI-generated videos? We're seeing a lot more of it in ads, but does user-generated content work for video? Does it look super-fake?

Most importantly, does AI-generated UGC work: generate clicks & conversions?

Join John Koetsier on this episode of Growth Masterminds as he discusses the effectiveness of AI-generated user-generated content (UGC) with Alexei Chemenda, CEO of Poolday AI.

They explore the evolution and current state of AI UGC, its performance, common pitfalls, and the importance of testing different creative elements.

Hear insights on how variations in the hook, actor, gameplay, editing style, and music can significantly impact ad performance. Alexei shares real-world examples and emphasizes that, while UGC is a powerful tool, achieving high-performance results requires diligent effort and strategic testing.

This episode is a must-listen for growth marketers looking to leverage AI in their marketing mix.

00:00 Introduction and Background

00:42 Meet Alexei Chemenda: CEO of Poolday

02:28 The Power of Curiosity in Marketing

03:00 Generative AI for UGC: An Overview

05:29 Testing and Iteration in AI UGC

07:23 Success Stories and Best Practices

11:46 Who Benefits Most from AI UGC?

13:54 Creating Effective AI UGC Ads

21:58 The Future of Personalized Advertising

24:32 Ethics and Tagging in AI UGC

27:14 Final Thoughts and Key Takeaways