What are the best ad networks in the world? Where can you get the best ROI and the most ROAS? The Singular ROI Index is the longest-running global ROI report, and we've just released a new version for 2025 with all the answers.
In this solo episode of Growth Masterminds, host John Koetsier delves into the recently released Singular ROI Index for 2025. He highlights the extensive data behind the report, which includes trillions of ad impressions and billions of app installs.
John introduces new features such as the Singular ROI Quadrant and the separation of scaled versus growth ad partners. He also provides specific insights into regional ad networks and the rising trend of incentivized ad networks.
Additionally, he touches on the surprising resilience of X (formerly Twitter) in niche markets and the competition between industry giants like AppLovin and Moloco. This episode is packed with valuable information for marketers looking to optimize their ad spend and discover new high-performing networks.
00:00 Introduction to Growth Masterminds
00:56 Breaking Down Ad Networks
01:39 New Features in the ROI Index
02:34 Exploring the Singular ROI Quadrant
04:41 Regional Insights and Top Ad Networks
06:15 The Golden Nine and Apple Ads
07:24 Incentivized and Rewarded Ad Networks
08:18 Reddit's Advertising Potential
09:18 Twitter's Transition to X
10:11 AppLovin vs. Moloco
11:28 Conclusion and Final Thoughts
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