2 seconds 2 win: Creatives that crush mobile game marketing

To win in mobile game marketing in 2025, you need creatives that crush it. And that means creative hooks that capture people's attention in just 2 seconds.

You have 2 seconds to win ... ouch!

In this episode of Growth Masterminds, we discuss innovative strategies and trends in growing mobile games in 2025 with industry experts Jesse Lempiäinen, co-founder of GeekLab, and Neils Beenen from Singular.

With host John Koetsier they dive into the effectiveness of AI-generated creative content, the importance of influencers and UGC, and the evolution of privacy measures affecting ad performance. Learn about the critical balance between high click-through rates and user retention, and how to stay ahead in the competitive game marketing landscape with effective partner and channel strategies.

00:00 Introduction to Growth Masterminds

00:51 Current Trends in Game Marketing

02:18 The Role of AI in Creative Development

03:37 Influencer and UGC Strategies

06:38 Challenges and Successes in Creative Marketing

11:55 The Future of Game Marketing

17:38 Innovative Approaches and Final Thoughts