BE THAT LAWYER

In this episode, Steve Fretzin and Rich Lenkov discuss:Non-traditional marketing and branding to grow your book of business. Servicing your existing clients first, no matter what marketing you choose to do.Your must dos for succeeding in growing your practice. Utilizing other attorneys and skill sets in your firm to better serve your clients.  Key Takeaways:Understand and serve your existing clients by understanding their business and their principles. Be more than just a provider of a legal service - be a business partner first.As a good marketer, you will fail more than you succeed - if you’re not failing, you’re not trying.If you want to grow your business, and grow it well, you have to take the time to do it right.  "If you don’t service your existing clients first and take care of them, then all the marketing in the world won’t help." —  Rich Lenkov Connect with Rich Lenkov:  Twitter: @rlenkovWebsite: BDLFirm.com & ChilaProductions.comShow: Legal Face-off PodcastLinkedIn: Rich Lenkov Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Russell Knight discuss:Getting clients from the strange questions you answer on your website. How regular contact can impact how you’re found online. SEO and content creation. Three things any lawyer should be focusing on now to build business.  Key Takeaways:When you write articles, be specific about what you write about, not a broad, general question, you will drive clients to you from their searches. A website is like a car, you can tell what year it is from just by glancing at it.Keep doing what you’re doing - double down on what is working for you. Invest in your website - consider going through a private individual rather than an agency and you may get a different artistic perspective.  "If you're doing research, you should be taking notes. If you're taking notes, you might as well turn it into an article." —  Russell Knight Connect with Russell Knight:  Twitter: @RDKLegalFacebook: Law Office of Russell D. KnightWebsite: RDKLegal.com & DivorceAttorneyNaplesFL.comLinkedIn: Russell Knight Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Marc Siegel discuss:Getting respect, even from opposing counsel.Reciprocating referrals. Successful tips for growing your law practice through referrals.Having multiple buckets of incoming business in your book of business.Marketing as an opportunity to better your life and making the most out of every meeting you have. Key Takeaways:You can never sacrifice your own reputation to satisfy what the client wants.Take good care of the referrals so the client and the contact are both satisfied that they are being taken care of.Get your website on the front page. To help with that, ask your clients for Google Reviews. Your brand is everything when you are working with individuals. Being a good lawyer isn’t enough. "Assume that you’re going to start your own practice." —  Marc Siegel Connect with Marc Siegel:  Website: MSiegelLaw.com & ConsultTheNegotiator.comEmail: MSiegel@MSiegelLaw.comPhone: 312-878-3210LinkedIn: Mark Siegel Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Anita Ventrelli discuss:How Anita keeps, maintains, and builds relationships with clients. Drilling down to the why with your clients.Building relationships naturally. Confidence through preparation and effort. Key Takeaways:Learning the why behind what is going on will help you to avoid miscommunication. Nobody likes to feel like they are a cookie cutter - everyone and their situation is unique. Network with an air of giving - especially those stronger connections in your circle. Increasing our collective knowledge helps us all work better together.  "We are always better when we are passionate about something." —  Anita Ventrelli Connect with Anita Ventrelli:  Website: sdflaw.comProfessional Bio: Anita Ventrelli Blog: FamilyLawTopics.comLinkedIn: Anita Ventrelli Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ryan Estis discuss:Important keys for speaking in front of an audience. Adapting and changing to customer expectations and sophistication. Asking effective questions to connect in conversation.Altering conversations during times of crisis.  Key Takeaways:The best speakers are master storytellers. Blend expertise and emotional resonance and you’re doing a good job. The sales process today has to be more customized and personalized. You have to create customer intimacy and get obsessed with customer outcomes. Most people love to sit on warm leads in the land of indecision, and that can often be the kiss of death for performance, too. "We've got to learn to be comfortable being a little uncomfortable, having the courageous conversations, and getting clarity around where somebody is in their decision making process after a certain point in conversation or engagement." —  Ryan Estis Connect with Ryan Estis:Twitter: @RyanEstisFacebook: Ryan EstisWebsite: RyanEstis.comeBook: Adapt and ThriveYouTube: Ryan Estis & AssociatesLinkedIn: Ryan EstisInstagram: @ryanestis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin discusses:Having a centralized list of all your key relationships. Think about where you are and where you need to be. Having and creating a marketing and business plan for your company.Finding your differentiator and your infomercial. Getting results from networking and qualifying a contact with T.A.L.E.N.T. Key Takeaways:Create systems around you that will allow you to practice law. Look at your strengths and weaknesses - some of those weaknesses may be learned skills that you can improve.A business without a business plan is like a road trip without GPS or planned destinations. Your plan needs to have a beginning, middle, and end. Make it as specific as you can be.Business development is a learned skill.  "Business development has become a bigger part of what determines success as a lawyer.." —  Steve Fretzin Connect with Jeremy Baker:Website: OperationPalmtree.com Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Dan Gershenson discuss:Enjoying the swing and the process of business development.Biggest mistakes professionals are doing in their social media and branding.Deciding what you will focus on marketing. Staying active and building your brand, even during COVID. Key Takeaways:Mistakes are part of the game - treat them like a learning experience. There is no such thing as luck. Track your activity and learn the difference between an introduction and a quality introduction. Become a trusted advisor - answer questions on what you do and how you can help others serve their businesses.No brand strategy should take more than 2 months maximum.  "There’s a difference between niching your brand, and niching your business." —  Dan Gershenson Connect with Dan Gershenson:  Twitter: @DanOnBrandingFacebook: Caliber Brand Strategy + Content MarketingWebsite: HighCaliberBranding.comPhone: 773-677-6043Book: Content Marketing for Local SearchEmail: Dan@HighCaliberBranding.comLinkedIn: Dan Gershenson Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Walker Lawrence discuss:Creating your own destiny through key relationships.Becoming a center of influence to grow your book of business.Leveraging technology to help you network.Quality versus quantity in your networking and relationships. Key Takeaways:In order for you to have control of your own work and destiny, you have to take ownership of it. To do that, you need relationships and clients and have ways to bring value.If you don’t have the relationships, you aren’t bringing in the business (especially right now) which makes you more of a liability than an asset.Find a method that helps you to screen your relationships so that you can connect with the strongest relationships.Be open with your network and synergy partners so that they know who to introduce you to. "Relationships are the driver of your business." —  Walker Lawrence Connect with Walker Lawrence:  Website: LGAttorneys.comEmail: WLawrence@LGAttorneys.comLinkedIn: Walker Lawrence Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Colleen Hurley discuss:Colleen’s decision to hire a coach, and hiring a male coach, to grow her own book of business and business development skills.Finding a synergistic coaching relationship.Skills learned by working with Steve as her coach.What it takes to be successful in growing your book of business. Key Takeaways:Gender should not be a consideration in who you work with - it has nothing to do with gender and everything to do with the person and who you connect with for things to work well.By taking the pressure off, you’re more likely to work with someone as it doesn’t feel forced and you can build a genuine connection.Focus on your work product - you need to consistently provide quality representation for your book of business.If you care enough about something, you will make the time and prioritize it. Working with a coach can assist you in finding that time management while growing your book and strengthening you in your career. "The thing that is most helpful is doing great work for someone - because then they’re going to want to refer you, they’re going to want to give your name to a friend who needs that same level of work." —  Colleen Hurley Connect with Colleen Hurley:  Website: LavelleLaw.comPhone: 312-888-4112Email: CHurley@LavelleLaw.comLinkedIn: Colleen Hurley Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Christina Martini discuss:Christina’s journey from engineering to law school and how she got into her current role as a partner in the non-patent aspects of IP law at McDermott Will & Emery in Chicago.Developing a book of business for those who aren’t necessarily in front of clients every day.Learning new languages and plans, working with coaches, and growing as a lawyer in business development.Staying connected and finding normalcy during COVID-19.  Key Takeaways:The foundation of building your book of business is being excellent at what you do, developing your street cred, and enjoying being with clients, both figuratively and literally.It is important to put aside what your normal personality profile predilections are, get out there and make a name for yourself.Plans, processes, and languages are there to be learned and studied so that it becomes more normal and comfortable.Be as transparent as possible in the engagement process.  "Being excellent at what you do is just the beginning." —  Christina Martini Connect with Christina Martini:  Twitter: @TinaMartini10Show: Paradigm Shift Podcast & Legal Face-OffWebsite: MWE.com & www.paradigmshiftshow.comLinkedIn: Christina Martini Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.