Christina Martini: Standing Out and Being More than Excellent

The foundation of building your book of business is being excellent at what you do, developing your street cred, and enjoying being with clients, both figuratively and literally.

It is important to put aside what your normal personality profile predilections are, get out there and make a name for yourself.

Plans, processes, and languages are there to be learned and studied so that it becomes more normal and comfortable.

Be as transparent as possible in the engagement process.