In this episode, Steve Fretzin and Ryan Estis discuss:

Important keys for speaking in front of an audience.
Adapting and changing to customer expectations and sophistication.
Asking effective questions to connect in conversation.
Altering conversations during times of crisis.

Key Takeaways:

The best speakers are master storytellers.
Blend expertise and emotional resonance and you’re doing a good job.
The sales process today has to be more customized and personalized. You have to create customer intimacy and get obsessed with customer outcomes.
Most people love to sit on warm leads in the land of indecision, and that can often be the kiss of death for performance, too.

"We've got to learn to be comfortable being a little uncomfortable, having the courageous conversations, and getting clarity around where somebody is in their decision making process after a certain point in conversation or engagement." — Ryan Estis