BE THAT LAWYER

Steve Fretzin
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Feb 8, 2021 • 29min

Larry Kaufman: The NCG Factor

In this episode, Steve Fretzin and Larry Kaufman discuss:Networking from your early career all the way through to retirement.Utilizing LinkedIn as a networking tool to connect with your connection’s connections.Targeting while networking. Having a good foundation network.  Key Takeaways:Sometimes you need to show someone the way on how to introduce you to their network. Be more specific in who you are requesting to network with. You have to know where you want to go and who you want to work with. Understanding who the best connectors are for a referral. Connect to connectors, not just takers.   "It’s not the people you know, it’s who they know." —  Larry Kaufman Connect with Larry Kaufman:  LinkedIn: linkedin.com/in/larrykaufmanlinkedinspeakerBook: The NCG Factor - amazon.com/NCG-Factor-Life-Changing-Relationships-Retirement/dp/173306351X Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Feb 4, 2021 • 22min

Regina Leslie: Elevating your Presentations

In this episode, Steve Fretzin and Regina Leslie discuss:Developing confidence in the business world.Getting out of our own heads, slowing down, and listening. Maximizing the impact of virtual meetings. Tips for presenting, regardless of your size of the audience.  Key Takeaways:It’s the self-focus that gets in our way. The more we focus on others, and really listen and engage with that person, the anxiety will immediately drop.Take away fillers and utilize the power of the pause. Look directly into the lens when you are in virtual meetings - it makes all the difference in connecting to the other person. The size of the audience is less important than the way that you present yourself. Speak directly one to one person (or group) as you speak.  "People don’t buy what you do, they buy why you do it. You can’t sell that convincingly with a slide as much as you can with your voice and who you are." —  Regina Leslie Connect with Regina Leslie:  Website: reginaleslieconsulting.comLinkedIn: linkedin.com/in/regina-leslie-39b4a615/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Feb 1, 2021 • 28min

Phil Gafka: Pursuing Excellence in Leadership, Culture, and Influence

In this episode, Steve Fretzin and Phil Gafka discuss:The top leadership and culture challenges that are faced in the workplace.Putting the right people in the right seats. Understanding what your values mean to your organization.Posing questions to influence change.  Key Takeaways:You manage the process, you lead people. As a “managing partner,” you need to learn how to lead your team, not just manage the processes of what is happening. There are potentially 5 generations working in your organization - stop talking about the difference and focus on the commonalities between us as a team. Values don’t have to transfer from one organization to another, but you do have to be honest and deep with understanding what your organization’s culture and values are. Set your sights on excellence, not perfection.  "The only way you can move forward is to accept responsibility and then make those connections." —  Phil Gafka Connect with Phil Gafka:  Website: leapcoaching.comEmail: Phil@leapcoaching.comLinkedIn: linkedin.com/in/philgafka/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jan 25, 2021 • 27min

Sarah Tetlow: Maximizing Your Time and Life

In this episode, Steve Fretzin and Sarah Tetlow discuss:Reducing stress and anxiety.Recharging your own batteries for the most productivity and functionality.Zoom fatigue and the dangers of back to back meetings.Sarah’s top time management tips. Key Takeaways:The top two things to keep the stress down that you should be doing regularly: get good sleep and take breaks.If you know what your top 3 most important things are, it is easier to allow yourself time on your calendar to get those done and still take the breaks needed to reset.Be comfortable with what you are not working on.Write things down - you do not have space in your brain to effectuate the work. Write it down somewhere that it is accessible and a trusted source. "It is important to hold space at the end of your workday to wrap up the last few things, or be comfortable with delaying it until the next day." —  Sarah Tetlow Connect with Sarah Tetlow:  Website: Firm-Focus.comLinkedIn: linkedin.com/in/sarah-tetlow-42688b8/ & linkedin.com/company/firm-focus-llcFacebook: facebook.com/Firm-Focus-2133715496717831/ Book Reference: Getting Things Done by David Allen - amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 
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Jan 18, 2021 • 30min

Bill Himmelstein: Evolving from Networker to Connector

In this episode, Steve Fretzin and Bill Himmelstein discuss:Becoming a partner, not a vendor with your networking partners. Leading through giving.Building your social capital and filling the well. The three keys to finding a great networking partner.  Key Takeaways:The greatest question you can ask someone is, “how can I help you?”Ask questions, be an active listener, and identify pain points for those you are connecting with. You will not stay closely connected with everyone if the fit isn’t right, but stay loosely connected via social media and be polite, you do not want to burn any bridges, but you also need to watch your time. Be clear upfront about your intentions to build a mutually beneficial networking relationship.  "When you can lead with giving it really disarms people. They don’t feel that you’re a salesperson trying to get them to purchase your service or product, but rather, you’re a partner of their’s trying to understand how you can best support the growth of their business." —  Bill Himmelstein Connect with Bill Himmelstein:  Website: tagcommercialbroker.comEmail: Bill@tagcommercialbroker.comLinkedIn: linkedin.com/in/williamhimmelstein Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jan 11, 2021 • 29min

Gyi Tsakalakis: Defining Success in Marketing and Social Media

In this episode, Steve Fretzin and Gyi Tsakalakis discuss:Defining your success metrics in advance of a marketing campaign. Having a business objective for your marketing plan. Social media strategies for lawyers and law firms. What lawyers should be focusing on with their marketing.  Key Takeaways:Ask a lot of questions - your best weapon is an education in what you’re talking about. Set clear expectations of what the partnership looks like from the beginning when working with any marketing or website expert. The key to social media is engagement. Having content is great, but engaging with others on their posts is a great way to make connections. Social media is like a networking event - you have to nurture the connections in order to get value out of the platforms.  "I really would focus on trying to stand out and delivering value over the next couple of years, because those are the people that are going to win the day in the future, no matter what the conditions in the landscape are." —  Gyi Tsakalakis Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jan 4, 2021 • 25min

Steven Lefkoff: The Power of Video Marketing

In this episode, Steve Fretzin and Steven Lefkoff discuss:The power of video in giving instruction and information to your clients.Planning and executing his videos for Gavel Powered by Small Claims Academy.Embracing the changing technology to further help your clients.Using video across multiple platforms. Key Takeaways:The video doesn’t need to be perfect as long as the sound is clear and understandable.Nobody wants you to listen to you read a transcript. You know your information, just talk. This is your area of expertise.Videos are another source of marketing. Make them and don’t quit, regardless of the schedule you choose. It is not a fly by night activity, you have to commit to it.Commitment is key. Some videos will hit stronger than others, there is no magic formula. "You don’t have to have everything written down in perfect form before you do everything. That is not reality and it thwarts the ability to just do it." —  Steven Lefkoff Connect with Steven Lefkoff:  Website: SmallClaimsAcademy.com & Gavel.LegalEmail: Steven@Gavel.LegalLinkedIn: linkedin.com/in/stevenlefkoffTwitter: twitter.com/slefkoffFacebook: facebook.com/gavelsca Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 
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Dec 28, 2020 • 33min

Heather Pearce Campbell: The Legal Website Warrior

In this episode, Steve Fretzin and Heather Pearce Campbell discuss:The massive opportunities in the legal industry if there is a slight focus shift. Recognizing where your potential customers are spending time. Differentiation is a way to stand out from the crowd. The discovery process that comes before committing to marketing and branding.  Key Takeaways:Show up, be in the conversation, and position yourself as the expert in your space, even before people are looking and recognize they need your services. Don’t be afraid to niche down and get very specific on what you do. It’s about breaking the black box legal model. You can give value and have that value come back to you in huge ways if you’re willing to put information and yourself out there. Study what other businesses (not law firms) are doing and what they are doing well.  "Collectively, we have a variety of opportunities, firms have different opportunities than solos and smaller practitioners do. But all together, we have an opportunity to be more creative about the way that we show up more creative about the way that we are in conversation with people who should be our clients." —  Heather Pearce Campbell Connect with Heather Pearce Campbell:  Website: LegalWebsiteWarrior.com & PearceLawServices.comEmail: Heather@PearceLawServices.com & Info@LegalWebsiteWarrior.comPhone: 206-799-2539Show: Guts, Grit & Great Business - legalwebsitewarrior.com/blog/category/podcastInstagram: instagram.com/thelegalwebsitewarriorLinkedIn: linkedin.com/in/heatherpearcecampbellFacebook: facebook.com/HeatherPearceCampbell Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Dec 21, 2020 • 29min

Jordan Ostroff: Marketing Best Practices

In this episode, Steve Fretzin and Jordan Ostroff discuss:Being the best marketer, not just the best attorney.Finding your niche and playing to your strengths.Reasons to have a strong website.Top 3 tips for marketing your law practice. Key Takeaways:You will learn more from failures and mistakes than from your successes. Don’t be afraid to try new things and see what works.Stand behind your work. Confidentiality is important, but so is transparency. If you don’t ever talk about your work nobody will know what you do.Your personal social media can be the best source of cases that you have.Your phone is the best piece of technology, shoot video clips on different topics and you will get more comfortable presenting in any situation. "Think back to those brave war stories you tell everybody. Your best war story might be your niche." —  Jordan Ostroff Connect with Jordan Ostroff:  Website: jordanlawfl.comLinkedIn: linkedin.com/in/jordan-ostroff/  & linkedin.com/company/jordanlawfl/Facebook: facebook.com/jordanlawfl/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911
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Dec 14, 2020 • 30min

Jared Correia: Content Marketing for Lawyers

In this episode, Steve Fretzin and Jared Correia discuss:Marketing and intake strategies for lawyers.How Gideon Software can assist lawyers and law firms.Putting the effort into marketing consistently.Asking for referrals and talking about what you do. Key Takeaways:Physically track your day and find out where you can uncover personal inefficiencies. As you add personal efficiency to your day, there’s a better chance it’ll trickle down to other people.You don’t have to be a slave to the 9-to-5 schedule. Make your schedule fit with what works for you, whatever that looks like.Be open to new ideas and new opportunities. If you’re negative toward everything how will you ever get ahead?Make asking for a review part of your client experience, it doesn’t have to be a big thing, but you do need to ask and strike while the iron is hot. "Content marketing is a place a lot of small firms, in particular, could do really well. And if you're a small business owner, you can be yourself, it's okay to be yourself. You don't have to be like someone else's idea of what a lawyer should be. You're gonna attract more people if you're authentic like that." —  Jared Correia Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  

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