Gyi Tsakalakis: Defining Success in Marketing and Social Media

In this episode, Steve Fretzin and Gyi Tsakalakis discuss:

• Defining your success metrics in advance of a marketing campaign. 
• Having a business objective for your marketing plan. 
• Social media strategies for lawyers and law firms. 
• What lawyers should be focusing on with their marketing. 

Key Takeaways:

• Ask a lot of questions - your best weapon is an education in what you’re talking about. 
• Set clear expectations of what the partnership looks like from the beginning when working with any marketing or website expert. 
• The key to social media is engagement. Having content is great, but engaging with others on their posts is a great way to make connections. 
• Social media is like a networking event - you have to nurture the connections in order to get value out of the platforms. 

"I really would focus on trying to stand out and delivering value over the next couple of years, because those are the people that are going to win the day in the future, no matter what the conditions in the landscape are." —  Gyi Tsakalakis

Connect with Gyi Tsakalakis:  

Website: GyiTsakalakis.com & AttorneySync.com

Email: Gyi@AttorneySync.com

Show: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/

LinkedIn: linkedin.com/in/gyitsakalakis

Twitter: twitter.com/gyitsakalakis

Facebook: facebook.com/gyitsakalakis

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.