BE THAT LAWYER

In this episode, Steve Fretzin and Jim Ries discuss:Gaining trust to earn business. The power in curiosity. Warm introductions, follow-up, and being interested rather than interesting. Be consistent, be active, and be engaged.  Key Takeaways:The key ingredient is trust in doing business with another person or organization. Prospecting doesn’t have to be a huge time suck. Ask those who are already connected with those you want to connect to for a warm introduction. Coach those who are introducing you so the table is set in a way that is a benefit to everyone involved. Staying top of mind with those you are connecting with is key.  "I decided that I was going to double down on my marketing and look for opportunities to get in front of the people that I want to be in front of. And the only way to get in front of people that you want to be in front of, is to create your own event." —  Jim Ries Connect with Jim Ries:  Website: OffitKurman.comEmail: JRies@OffitKurman.comMobile: 410-733-6133LinkedIn: linkedin.com/in/jries Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Dr. Jeremy Weisz, and John Corcoran discuss:Giving first before you ask anything from your clients and future clients.The benefits of podcasting for your business (even if nobody is listening).Being complimentary not being a competitor with those in your industry.How podcasts benefit lawyers in branding, marketing, and prospecting. Key Takeaways:A podcast is a tremendous foot in the door, it’s a great contact card, and it’s a great way of leveling your network connecting with the high caliber, high-quality clients that you want to work with.You need to be creating content. Podcasting is one of the easiest ways to create content to put it out in the world. You want your podcast living on your website and, when you distribute it, you want it to link back to your website. Be willing to network outside of your niche area. You don't have to go in with industry expertise, just go in with the expertise of what you’re there to serve those around you and you will deliver value.  "If you do a good job of getting referrals, targeting the right people having great conversations, podcasting can substitute for some of the other things that you're doing and it's more effective." —  John Corcoran Connect with Dr. Jeremy Weisz, John Corcoran, & Rise25:  Website: Rise25.comYouTube: youtube.com/channel/UCydopT_PnCR7nt83cgbYjLQ & youtube.com/channel/UCw1pssoqLGIZWHlihG2SVRgLinkedIn: linkedin.com/in/drweisz & linkedin.com/in/corcoranTwitter: twitter.com/InspireInsider & twitter.com/JohnCorcoranFacebook: facebook.com/rise25innercircle Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ian Garlic discuss:Filming with having a sales tool in mind.Having a case story, instead of a case study. Videos and websites working in unison to strengthen your brand and company.What to look for in a video editor and in your video marketing. Key Takeaways:Now more than ever, it is important to not look like every other attorney in your marketing. Have pre-prepared video answers to FAQs that you can send to clients when they ask. The best way to get better at video is to make as many videos as you can. You can always delete or rerecord later.If you make the video correctly, you will get a massive return on investment. You need to have someone who understands the market.  "When we started putting videos on websites, we could put videos anywhere and do anything, it was new, and people click on it, watch it. Now, you're battling against cats and babies, you've got to have intent with the videos, you've got to have it in the right place and integrate it with the website." —  Ian Garlic Connect with Ian Garlic:  Website: IanGarlic.com & StoryCrews.comShow: iangarlic.com/podcastsLinkedIn: linkedin.com/in/iangarlicTwitter: twitter.com/iangarlicFacebook: facebook.com/ian.garlicGo to storycrews.com/fretzin to get your FREE Storyboard Blueprint and other lawyer resources! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jeremy Schneider discuss:The importance of business development, even when working in big firms.Setting up networking situations to bear fruit. Identifying the truth with your connections.Removing the personal from the rejection. Key Takeaways:Spend time cultivating relationships, but spend that time wisely and do those things that actually make a difference. Develop a very tight and focused business development plan that focuses on 2-3 specific things that you know will produce good results.A “no” is the second-best possible answer you can receive because it is a definitive answer.Focus on the things that are actually leading to additional business. "I'm not just meeting people haphazardly, I'm focusing on the people who are good strategic partners for me, and who I can be good strategic partners for, as well." —  Jeremy Schneider Connect with Jeremy Schneider:  Email: Jeremy.Schneider@JacksonLewis.comLinkedIn: linkedin.com/in/jsschneiderTwitter: twitter.com/jer_schneidWebsite: JacksonLewis.com Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Carter discuss:The power in mentoring and collaboration. Sharing ideas without an NDA.The relationship between mentoring, marketing, and big ideas.The key to finding a mentor that is a good fit for you. Key Takeaways:Collaborate - never try to go alone. Always be marketing your ideas. Share them, don’t be afraid people are going to steal them. The checklist for mentoring is getting advice, support, and/or connections.The content created from conversations is worthwhile. It can be used to continue further conversations, to drive business, and to share wisdom and information with others. "I've discovered the checklist for mentoring is getting advice, support, and or connections. And the advice is experiential advice." —  Mark Carter Connect with Mark Carter:  Website: MarkJCarter.comShow: IdeaClimbing.comYouTube: youtube.com/user/mjcarterTVLinkedIn: https://www.linkedin.com/in/mjcarter/Twitter: twitter.com/mjcarterFacebook: facebook.com/mjcarter Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Allison Williams discuss:Systematizing your law firm to remove yourself as a critical bottleneck in your business.Creating workflows from the beginning of a file. Giving your employees a level of autonomy and authority to increase worker engagement.Changing your mindset around hiring.  Key Takeaways:Learn to delegate - there are a lot of things that have to be done, and if you are doing everything you are not going to have the time to do the things that you are the only one that can do it.Define the responsibilities of each role throughout the workflow so everyone knows what to do and when to do it.Speak in the “we” at all times - the client is not hiring you, the lawyer, they are hiring all of your firm with their defined responsibilities. Have a closed door, but open floor policy. Everything gets scheduled, but give your uninterrupted attention when you give that time. "You really have to be thinking, at all times, who is the least paid, most qualified person to do this task. And if there's anyone other than you, you need to be looking to press the work as far down as possible, so that the higher-level work can be done by the lawyer, and ultimately make the most money in the most profit off of every activity in the business." —  Allison Williams Connect with Allison Williams:  Facebook: facebook.com/LawFirmMentorWebsite: lawfirmmentor.netShow: Crushing Chaos - lawfirmmentor.net/podcastLinkedIn: linkedin.com/in/allisoncwilliams Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jeffrey Bunn discuss:The practices of mindfulness and meditation to be a better lawyer. Why lawyers are so stressed out. Fitting your mental health into your physical health routine. Figuring out what is important to you and making time for those things.  Key Takeaways:In the legal profession, taking care of one’s mind is every bit as important as taking care of one’s body. Uncertainty and time are large reasons why there is so much stress in the law industry. It is important to have time for you, both intentional and unintentional. Meditation doesn’t have to be a long, drawn-out thing. It can be down in smaller chunks as you train your mind.  "The mind is always thinking thoughts and, from observing our thoughts, we can learn more about ourselves." —  Jeffrey Bunn Connect with Jeffrey Bunn:  Website: themindfullawgroup.comEmail: jbunnlaw@gmail.comLinkedIn: linkedin.com/in/jeffrey-h-bunn-85bb719 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jon Morris discuss:Sales and marketing for the growth of your law firm. Stepping into 2021 with a clear focus for scale. Understanding what you, as an individual, want to do within your firm. Having the right mindset for growing your law firm.  Key Takeaways:Every business has sales, marketing, operations, and something to do with clients and customers. Your job is not to be a lawyer, your job is to be the CEO of a law firm. There is always an opportunity for marketing and for growth.Testing is always part of marketing. Until you allocate money, you have no idea if it is going to work.  "If you want to go above the noise, and you want to generate more leads than you currently generate, you have to do something different." —  Jon Morris Connect with Jon Morris:  Website: RamsayInnovations.comLinkedIn: linkedin.com/in/jonmorrisriseinteractive Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Bill Sugarman discuss:What firms are looking for in lateral hiring. The top reasons that lawyers are looking to change firms. The misconceptions about building a book of business. Why you may want to work with a legal recruiter (such as Astor Search) when looking for new lawyers for your firm or your own lateral move. Key Takeaways:Having your own established book of business can make a difference in your compensation when moving between firms. You always want to be yourself, but you don’t want to get too comfortable in an interview or with a law firm. It requires a measured approach that is professional in nature at all times.You need to do your due diligence on the firms you are looking to move to see if you are a good fit for them and them for you. Don’t discuss politics or religion - you don’t want to alienate anyone before you even have a chance to work with them.  "The ability to develop a book is more than just the immediate compensation, the ability to develop a book and have a well-entrenched client base allows an individual to really get to the next level, and, frankly, control their destiny in a material way." —  Bill Sugarman Connect with Bill Sugarman:  Website: AstorSearch.comPhone: 312-781-9000LinkedIn: linkedin.com/in/billsugarman Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Christopher Melcher discuss:The most important things lawyers need to know about marketing.What holds lawyers back from marketing.Learning through speaking at seminars. Understanding your niche and your call to action.  Key Takeaways:While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to grow your business. Market to other lawyers - that is who is going to send you work.Learn how to speak in front of a group, learn how to be memorable or entertaining. Ask for the reviews. People are looking for social evidence to understand someone’s value.  "If you want to grow and go beyond [a small solo practice], and make a lot more money, you need to bring in more clients. The only way you're going to do that is with a marketing strategy that makes sense and that you apply." —  Christopher Melcher  Connect with Christopher Melcher:  Website: WalzerMelcher.comLinkedIn: linkedin.com/in/ccmelcher Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.