BE THAT LAWYER

In this episode, Steve Fretzin and Matt Formeller discuss:Getting out and meeting people who you want to work with.How to get in front of the right people.  Tips for building relationships, not just empty networking. Qualifying and disqualifying people when you meet them for your networking and relationship roster.  Key Takeaways:Focus on giving more than you are getting. Have a plan in place so you know who you are looking to ultimately meet. Being a resource for those you are connecting with is a great way to stay on their radar and to be a better networking partner. If you’re not growing and learning, you’re dying. Relationships are reciprocal and rotating.  "Once you meet somebody, if you hit it off, the worst thing you can do is just forget about them and assume they're gonna call you. It's a two-way street." —  Matt Formeller Connect with Matt Formeller:  Website: formellerlaw.comLinkedIn: linkedin.com/in/matthewformeller & linkedin.com/company/formeller-&-formeller-llpTwitter: twitter.com/FormellerLawInstagram: instagram.com/fnfllpFacebook: facebook.com/Formellerlaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ivy Slater discuss:Having challenging, specific, written down goals. Traits that make a visionary leader.Elements of creating a positive habit. Real relationships for real results.  Key Takeaways:You need to have a tangible plan with actionable items that happen with consistency to build the habits to meet your goals. Take small actionable steps that you are being held accountable to and you can build on. Don’t try to climb the mountain all at once. Relationships are the golden ticket to success.Great listeners, who build great relationships, will have great success.  "Every day you have to be consistent. You want to be strong. You want to build a strong firm, a strong association, a strong foundation. You have to have that commitment and build the habits that get you there." —  Ivy Slater Connect with Ivy Slater:  Website: SlaterSuccess.comBook: barretoboardroombook.comShow: slatersuccess.com/podcastsYouTube: youtube.com/channel/UCJ8b1sGnADlpFE2NrqUfToQLinkedIn: linkedin.com/in/ivyslaterTwitter: twitter.com/SlaterSuccessCCFacebook: facebook.com/slatersuccesscoachingInstagram: instagram.com/ivyslaterssc Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jason Ciment discuss:Things lawyers struggle with in regards to marketing. Why good, well-thought-out content is vitally important for your firm. Elevating your content to the next level. The three components to good content online.  Key Takeaways:Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it. You can repurpose good content in many ways - books, podcasts, articles, etc. It positions you as an authority, it gives you the ability to speak to referral partners. Education is the cornerstone of growth for a service-oriented business.Images will carry your reader through the text, which also improves sharability.  "Content is legitimately the biggest investment and most important investment an attorney can make short of personal relationships and professional relationships." —  Jason Ciment Connect with Jason Ciment:  Website: GetVisible.com & JasonCiment.comLinkedIn: linkedin.com/company/get-visible & linkedin.com/in/jasoncimentTwitter: twitter.com/GetVisibleMktg & twitter.com/jasoncimentFacebook: facebook.com/GetVisibleMarketingBook: I Need More Clients: Digital Marketing Strategies That Grow Your Business: amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ken Hardison discuss:Being willing to innovate and try new things in marketing. Creativity and innovation in business growth. The power in masterminds with fresh ideas and perspectives. Keeping in front of your already existing clientele.  Key Takeaways:It is all about perception and how you are viewed. There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you. You can learn by trial and error, or you can learn from other’s trials and errors. You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected.  "When you get a referral, take the time to write a handwritten thank you note." —  Ken Hardison Connect with Ken Hardison:  Website: pilmma.orgBook: amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989Show: pilmma.org/grow-your-law-firm-podcastYouTube: youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQInstagram: instagram.com/pilmmaTwitter: twitter.com/PILMMAorgFacebook: facebook.com/PILMMALinkedIn: linkedin.com/company/pilmma & linkedin.com/in/kenhardison Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Brett Trembly discuss:The jump in billable hours by hiring help. Offshore versus domestic hires. Outsourcing your recruiting and hiring to a reputable company (like Get Staffed Up).Understanding the building of business from the backend of the business.  Key Takeaways:You have to hire, then use the extra time to make the money to pay for that hire.Don’t miss the business that comes in from your marketing by being too busy with the marketing. Any time you are doing tasks that someone else could be doing, you are costing yourself money. "Every second of the day, where you'r doing something that someone else could be doing you are costing yourself money because you can't get the time back. There's no make it up later in the day. Time doesn't work that way." —  Brett Trembly Connect with Brett Trembly:  Website: GetStaffedUp.com & tremblylaw.comTwitter: twitter.com/Getstaffedup1Facebook: facebook.com/GetStaffedUpInstagram: instagram.com/getstaffedupLinkedIn: linkedin.com/company/getstaffedup & linkedin.com/in/bretttremblyGo to http://getstaffedup.com/vip and mention this podcast to get $500 off your start-up fee! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ken Levinson discuss:Building trust-based, meaningful relationships in networking. From choosing a specialty to really niching down in your ultra-specific specialty. Looking at the numbers of your marketing, not just marketing haphazardly. Speaking as marketing to your niche.  Key Takeaways:You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that. You will gain more cases by marketing to your strengths than to try and take all cases. Spend time developing relationships with other lawyers and marketing rather than taking cases outside of your focus area. Try and test different things - if it goes well, keep doing it. If it doesn’t, abandon it and abandon it quickly.  "Don't worry about losing a case. Think about all the other cases you'll get by marketing to your strengths." —  Ken Levinson Connect with Ken Levinson:  Website: LevinsonStefani.comEmail: Ken@LevinsonStefani.comLinkedIn: linkedin.com/in/kenlevinsonatty Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michael Norton discuss:Fundamentals of networking. Prioritizing networking and relationship building. Quality over quantity with networking connections. Keeping in touch with people you’ve already connected with.  Key Takeaways:Find ways to add value as early as possible with those you connect with. It will come back to you. When you go to networking events there are specific types of people you are looking to meet. Be polite, but you do not need to network with everyone that is not beneficial to you.You can gain a position of power with knowledge and a little bit of preparation before meeting with new connections. Schedule in the admin side of networking.  "I'll invite eight people from the common interest area and, we at least have one thing that we all get on. It's not just me, I'm not the only connector." —  Michael Norton Connect with Michael Norton:  Website: houlihancapital.comEmail: mnorton@houlihancapital.comLinkedIn: linkedin.com/in/michael-norton-houlihancapitalTwitter: twitter.com/SupConnections Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Russ Rosenzweig discuss:Perfecting your messaging with concise and precise wording. Being connected with the right person at the right time. Having a coach/advisor/business manager in the professional services world. Being proactive in the social part of social media.  Key Takeaways:There is no substitute for putting yourself out there. Get in the habit of making connections on LinkedIn with everyone you connect with.Read the posts of your clients and first-degree connections. Take the time to go through them as you would the news and look for excellence. Be genuinely interested in your connections.  "Take the extra minute to enjoyably read the profile of the GC or lawyer to move the conversation to an offline, in-depth, from the heart commentary about something you have in common, something you appreciate about their expertise." —  Russ Rosenzweig Connect with Russ Rosenzweig:  Website: roundtablegroup.comEmail: Russ@roundtablegroup.comShow: roundtablegroup.com/engaging-expertsLinkedIn: linkedin.com/in/russ-rosenzweig-00b83a2a Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Josh Baron discuss:The importance of developing a referral source in gaining qualified leads. The power in social media for marketing and relationship building. Continuing to network even through social distance.How to find your ideal client on LinkedIn.  Key Takeaways:It’s hard to create relationships and get referrals if you don’t have an excellent customer service experience. Be specific about who you want to talk to when you’re creating your social media posts. Text is so consumable, especially on social media. Audio and video aren’t always readily accessible, but text can be. Set your time for social media. Make that time effective, but recognize it can be addictive and hold yourself to what you say you will do.  "Look for opportunities to just break the script and wildly exceed their expectations." —  Josh Baron Connect with Josh Baron:  Website: sb-legal.netLinkedIn: linkedin.com/in/joshuabaronTwitter: twitter.com/baronjosh Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Monty Horn discuss:Using technology to run your business more effectively. The intersection of IT and Law.How to utilize advances in IT regardless of your law firm’s size. Having a tech team in your corner.  Key Takeaways:You can make relatively small changes that will be impactful right away. There are solutions out there that will save you time (and money) that are easy to implement and will make an immediate difference. Look at what you are doing for your client that you can’t charge for, that's the first and best place to save money with technology and automation.  "There's a huge opportunity out there for firms who want to grasp it, to do the sorts of automation, knowledge management, and document management that large firms have been spending a fortune on, but to be able to do it at a scale that works for them." —  Monty Horn Connect with Monty Horn:  Website: transformitysolutions.comEmail: MHorn@transformitysolutions.comLinkedIn: linkedin.com/in/monroe-monty-horn-bb940ab Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.