BE THAT LAWYER

In this episode, Steve Fretzin and Terry Isner discuss:What culture is and how it is part of the entire organization, not just at one level. Giving culture a seat at the table. Finding the common hard things from different departments of your organization. Treating people the way they want to be treated.  Key Takeaways:Culture does not have boundaries if we believe in it and have a set of behaviors already in place. Words have weight -  little things that we say and do because we're in a hurry, that we think are not offensive could absolutely destroy a culture.Law firms need to become more empathetic at the people level, and not at the profit level. Be confident in being you, regardless of who you are.  "The thing that we have to start to understand is really the culture’s behavior. The idea of that is, if there are certain behaviors in which our client expect of us or which we wish to put in place - why we do what we do - that begins to create that culture." —  Terry Isner Connect with Terry Isner:  Website: jaffepr.comEmail: tisner@jaffepr.comLinkedIn: linkedin.com/in/sharingtmiTwitter: twitter.com/sharingtmiInstagram: instagram.com/sharingtmi Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michelle King discuss:The importance of media relations to your law practice. What becomes newsworthy and the timeliness of your content creation. Critical roles for attorneys to play in the media and in current events. Spotting trends and understanding how you fit as a media expert.  Key Takeaways:Media coverage is a huge boon to SEO and your perceived authority. Consistency is the key to all marketing and business development activities.Consume the media that you want to be featured in to get a sense of what they are looking for. Journalists do keep track and pay attention to press releases if done in a timely manner.  "It's training your brain to think: How can I insert myself into this dialogue? In this topic? What's happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?" —  Michelle King Connect with Michelle King:  Website: https://www.rep-ink.com/Resources: https://resources.rep-ink.com/lawyers-publishedInstagram: https://www.instagram.com/rep_ink_jax/  Blog: http://inksights.rep-ink.com/  LinkedIn: https://www.linkedin.com/company/reputation-ink/ & https://www.linkedin.com/in/michellecking/Twitter: https://twitter.com/rep_ink & https://twitter.com/MichelleCKingFacebook: https://www.facebook.com/reputationink Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Seth Price discuss:Challenges lawyers face in digital and online marketing. Understanding your cost of money. The changing world of SEO. The get to know you phase of SEO before clients may full commit to you and your company.  Key Takeaways:High quality content and authoritative links have been, and continue to be, the one-two punch of online marketing and SEO. Demonstrate yourself as a thought leader in a substantive area and you will gain notice. Quality content is king. Depending on where you are at in your business will change what your focus should be.  "Once you get to a certain number of page count, it's more important to get the highest quality content. When somebody says you want quality or quantity, my answer is generally both, but I would say is, you get to a point where pruning is important." —  Seth Price Connect with Seth Price:  Website: blusharkdigital.com & pricebenowitz.comText: 347-661-9999LinkedIn: linkedin.com/in/sethprice Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Katy Mickelson discuss:The critical role of relationships in building your law firm. Relationships with clients and relationships with business partners. Creating key strategic partnerships. Managing expectations. Key Takeaways:You have to balance providing value with your firm and providing value to your clients. A lot of family law is based on trust and a feeling for your attorney. You need to understand how you attract clients and what it is that keeps them with you. Listening and asking questions, from both a business development standpoint and a client management standpoint, has always been and will always be really important.It is a never ending learning process - what works for one client may not work for another.  "I do it purposely - I network, I create relationships with purpose, because you can't be everywhere, it's just not effective." —  Katy Mickelson Connect with Katy Mickelson:  Website: beermannlaw.comEmail: khmickelson@beermannlaw.comPhone: 312-621-9700LinkedIn: linkedin.com/in/katy-homburger-mickelson-580b793/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Rockwell discuss:Top challenges law firms are struggling with. Understanding the vision of your firm. Achieving success and quality in any culture. Avoiding communication ball drops.  Key Takeaways:Get clarity over what you want to do, where you want to go, and where you want your law firm to be in 3-5 years. To be successful, you must see your law firm as a business. You want to look for people who are humble, hungry, and smart.Where we need to start is to make sure that we have clarity in our communication. "You cannot scale until you achieve consistency. You cannot achieve consistency until you have some type of process." —  Mark Rockwell Connect with Mark Rockwell:  Website: coachrockwell.comEmail: Mark@coachrockwell.comLinkedIn: linkedin.com/in/coachrockwell Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jay McAllister discuss:The one factor that will take you to the next level. Where lawyers waste time because they don’t have the right tech in place.Understanding why the technology is beneficial and how it fits into your practice. Looking at the discomfort versus the impact on the firm. Key Takeaways:From a technology standpoint, all of the elements are critical to ensuring that the attorney and their support staff can operate as efficiently as possible.For the technology to work, people have to use it. For people to use it, it needs to be simple and cohesive. You may not want to implement new technology or a system that causes more discomfort than beneficial impact. "Technology has to work as an ecosystem - the software, the hardware, the services, the scheduling, everything has to be self-contained. There can't be any redundancy in there, as far as systems or services that do the same function. At the end of the day, you're paying for all of those things." —  Jay McAllister Connect with Jay McAllister:  Website: paragonus.comEmail: Jason@paragonus.comPhone: 815-556-1145LinkedIn: linkedin.com/in/jaymcallisterit & linkedin.com/company/paragon-tech-incYouTube: youtube.com/channel/UCo7-PTYl-HY2ZGrMCQ-C3gQFacebook: facebook.com/Paragontechit Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Amy Gardner, and Keith Sbiral discuss:The effect of remote work and the transition in the legal field.The necessity of formal and informal engagement between coworkers. The process of reintegration and rebuilding of teams. Engaging your team in the changing environment. Key Takeaways:Employee engagement is at an all-time low, and disengagement is at an all-time high. While productivity may be up, more and more people are working more hours, on average 3 more hours each day leading to a higher level of burnout.Reintegration is going to need to be a slower, more contemplative process than what happened last March with the sudden shift to remote work.It is important to have a mission statement that everyone in the firm can relate to and understand how their role supports the mission.Use this time to reconnect in impactful ways and engage everyone with the reintegration process.  "Don’t wait. Have these conversations now and figure out what is going on now." —  Keith Sbiral Connect with Amy Gardner, Keith Sbiral, and Apochromatik:  Website: apochromatik.comEmail: Keith@Apochromatik.com & Amy@Apochromatik.comLinkedIn: linkedin.com/company/apochromatikAmy’s LinkedIn: linkedin.com/in/amygardnerKeith’s LinkedIn: linkedin.com/in/keithrsbiralTwitter: twitter.com/apochromatikFacebook: facebook.com/apochromatikSign up at www.aposignup.com/btl for a FREE 30-minute consultation! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Moshe Amsel discuss:Making your business successful by putting profit first.Solving the problems, not hiding behind an excuse or playing the blame game.Setting your intentions for success. Hiring to make room for new business and provide the best customer experience.  Key Takeaways:There is an opportunity cost to every problem that is not solved. Once the money is lost, it will never be brought back. Do everything you do with intention. Understand what you want, have a plan to get there, and go after that with intention in all your actions. Solo doesn’t mean you can’t get more help. You can have a solo law firm and still bring in other people to help. Intention - it’s one word, but it is everything. "What I have found is that lawyers are scared of the numbers. And that fear, which is completely irrational, is actually what keeps them from fixing the issue." —  Moshe Amsel Connect with Moshe Amsel:  Website: ProfitWithLaw.comLinkedIn: linkedin.com/in/mosheamselTwitter: twitter.com/moshe_amselShow: Profit With Law Podcast - podcasts.apple.com/us/podcast/profit-with-law-profitable-law-firm-growth/id1457441443 References:Profit First by Mike Michalowicz: mikemichalowicz.com/profit-first/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Frank Ramos discuss:Utilizing platforms, such as LinkedIn, to retain relationships even when we are social distancing.Getting creative with fitting marketing into your day, not disrupting your day. Finding your habits and footing in your professional social media presence.Educating, motivating, and promoting your’s and other’s success on social media.  Key Takeaways:It is never too early to start developing relationships, in-person and online, because you don’t know where your next case will come from. Find ways of marketing that don’t disrupt your day very much. Part of the process is getting acclimated to your platform of choice. Part of the process is generating content - keep a place for notes to be made quickly when you’ve got a thought.You need to stay relevant, and stay seen, to be successful in the industry these days.  "What I recommend is that you try to connect and follow people in the area of practice you're in and see what they're doing and seeing how they're communicating with their respective audience." —  Frank Ramos Connect with Frank Ramos:  Website: cspalaw.com & miamimentor.comBooks: miamimentor.com/bookshelfLinkedIn: linkedin.com/in/frankramosylt Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Formeller discuss:Getting out and meeting people who you want to work with.How to get in front of the right people.  Tips for building relationships, not just empty networking. Qualifying and disqualifying people when you meet them for your networking and relationship roster.  Key Takeaways:Focus on giving more than you are getting. Have a plan in place so you know who you are looking to ultimately meet. Being a resource for those you are connecting with is a great way to stay on their radar and to be a better networking partner. If you’re not growing and learning, you’re dying. Relationships are reciprocal and rotating.  "Once you meet somebody, if you hit it off, the worst thing you can do is just forget about them and assume they're gonna call you. It's a two-way street." —  Matt Formeller Connect with Matt Formeller:  Website: formellerlaw.comLinkedIn: linkedin.com/in/matthewformeller & linkedin.com/company/formeller-&-formeller-llpTwitter: twitter.com/FormellerLawInstagram: instagram.com/fnfllpFacebook: facebook.com/Formellerlaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.