BE THAT LAWYER

In this episode, Steve Fretzin and Neil Tyra discuss:Decoupling yourself from the courthouse. Podcasting for education. Understanding your audience in podcasting or in blogging. Outsourcing those things that are not cost effective for you to do.  Key Takeaways:Outsource everything that you don’t need to do yourself.  Don’t jump at every shiny opportunity that goes by. Say yes only to the things that you really need. Learn from other people in other industries. It's just an endless time and money suck if you don't learn from people that have been there and done it. "There is such a need, a hunger, for the information that addresses the question ‘what they didn't teach us in law school about running a practice running a business." —  Neil Tyra Connect with Neil Tyra:  Website: https://thelawentrepreneur.com/ & https://www.tyralawfirm.com/Email: Neil@thelawentrepreneur.com & neiltyra@tyralawfirm.comShow: https://thelawentrepreneur.com/episodes/LinkedIn: https://www.linkedin.com/in/tyralawfirm/Twitter: https://twitter.com/lawentrepreneur  & https://twitter.com/neiltyraFacebook: https://www.facebook.com/thelawentrepreneur/?ref=hl Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Chuki Obiyo discuss:Diversity, inclusion, and equity in business development. Business development as a method and tool of empowerment. The top challenges and concerns people face in business development.The Diversity Business Development Roundtable.  Key Takeaways:There is accountability with your actions in every roundtable or initiative that you take part in. You must follow up after your initial interaction with a new contact. Instead of waiting, set up a next action step at the end of a meeting (such as scheduling your next meeting right then).Having a business plan will allow you to prioritize your time and help you plan for your business goals. It will also help you to be strategic and intentional about those you connect with. You do learn powerful skill sets in law school. Some of them just need to be translated to business development, such as research, documentation, and the ability to be curious and ask questions.  "I'm very excited about [The Diversity Business Development Roundtable]. This is solution oriented. We can ideate and strategize on problems all day. But, eventually, someone's got to put pen to paper or take the right step. From a diversity perspective, this is absolutely a small step in the right direction. We'll continue to add steps to that and climb mountains." —  Chuki Obiyo Connect with Chuki Obiyo:  LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchuki?lang=enInstagram:  https://www.instagram.com/chuki_law/?hl=enRegister for the Diversity Business Development Roundtable here!: https://fretzin.com/events/diversity-business-development-roundtable/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Carl Ficks discuss:Taking control of your wellness as a busy professional. Taking better care of yourself than your car. Having specific goals in your health and wellness, not just your career. Carl’s 10 Steps for getting back in the game.  Key Takeaways:You cannot get through long days on RedBull and Snickers. You need to take care of your body and health to sustain you through the longer days. Physical activity and exercise are effective treatments for anxiety.Fitness is a bedrock success principle. The results will be there if you put in the effort.  "Compete against yourself. You’ll find it to be far more rewarding." —  Carl Ficks Connect with Carl Ficks:  Website: https://carlficks.com/LinkedIn: https://www.linkedin.com/in/carlrficksjr/Get Carl’s 10 Steps for Getting Back in the Game Here!: https://carlficks.com/free Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Colin Li, and Sam Alkoubey discuss:Technology as a value add to your legal space.The change in client intake in the pandemic and as we are moving back to in person.The upsides to electronic payments and automation.Utilizing Practice Panther to help your practice succeed. Key Takeaways:Build out electronic intake forms and embed them onto your website - it will stand out to your potential clients and you get all the information directly to you in a way that will allow you to qualify the client.You need to understand how your team and equipment is working for your marketing, especially in regards to time and money.Automation allows you to, with low overhead, set up shop as a solo practitioner with great success.When looking for software to help your practice succeed, look for something that is easy to use and also customized for your practice, such as Practice Panther. "It's super important for people to understand that as scary as it is to leave, once you make that jump, you're going to feel so confident and ambitious. That’s only going to provide more momentum for yourself to continue being more and more successful in what you're doing." —  Sam Alkoubey Connect with Colin Li:  Website: https://joinparadigm.com/LinkedIn: https://www.linkedin.com/in/colin-li-607527b/https://www.linkedin.com/company/practicepanther-law-practice-management-software/ Connect with Sam Alkoubey:  Website: https://www.practicepanther.com/Email: Sam@PracticePanther.comLinkedIn: https://www.linkedin.com/in/samalkoubey/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Gerry Riskin discuss:Leadership agility in trying times and attributes of successful leaders. Learning, as a lawyer, from businesses and what works for them. The fragmentation of the law industry and how it affects the exploration of new ideas and forward thinking. Supplementing your own training as an individual lawyer.  Key Takeaways:New lawyers are not getting enough practice across a broad spectrum of practice areas. The positive story is managing by communicating with people, and communication is a two way street.You can go to sleep at night without making every single decision, and that’s okay. You’re still doing a good job.  Every day that the firm has you working for them, they must earn you and deserve you, and you person must be worthy of being paid what that firm is paying you. That has to be true every day. "We need to relate to our people with enough depth, that we honestly understand what they're enduring. We want peak performance from them, we want them to remain at their very best, but in order to do that, they have to believe of us that we care about them, and we're being considerate, and we're appreciative." —  Gerry Riskin Connect with Gerry Riskin:  Website: edge.ai & gerryriskin.comBook: gerryriskin.com/publicationsLinkedIn: linkedin.com/in/gerryriskinTwitter: twitter.com/riskinFacebook: facebook.com/gerryriskin Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Sahmra Stevenson discuss:Having a successful practice without being at a desk. Recognizing how your job affects your mental and physical health. Utilizing technology to create the workplace you want to have. Lessons learned as a virtual lawyer.  Key Takeaways:If you build it they will come. If you build opportunities and those you’re hiring understand the why, you will find the right team. Working as a remote team, you need to make the work visible. Not only does it prevent overlap, or wasted time, but it actually raises morale and helps people knowing who's working on what.Communicate thoroughly with your client about expectations.There are many technology platforms out there that can help you give your client an in person experience without having to be directly involved at every step. Utilize what works for you and your firm.  "It's an outdated notion that clients need to come and look at your ego behind you on your wall in order for you to be effective. Live your life, do what you need to do." —  Sahmra Stevenson Connect with Sahmra Stevenson:  Website: https://www.saslawoffices.com/ & https://www.officewithoutwalls.org/YouTube: https://www.youtube.com/user/Sahmra1331LinkedIn: https://www.linkedin.com/in/sahmra-a-stevenson-esq-52320128/Instagram: https://www.instagram.com/officewithoutwalls/  Facebook: https://www.facebook.com/SASLawOfficesRegister for the MSBA Annual Legal Summit: https://www.msba.org/product/legal-summit-annual-meeting-2021/#registrationFeatured CLE publications with highlights from MSBA’s 60+ library of original content: https://www.msba.org/featured-cle-publications/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Dave Johnson discuss:What separates a normal negotiator from a grand master negotiator.The unpredictability in a negotiation and in the courtroom.Utilizing your immediate network to connect with decision makers outside of your circle.The importance of your own word choice and listening to another’s word choice. Key Takeaways:You have to believe it is your courtroom and you are running the show, otherwise the show is being run on you. Either you’re in control or someone else is in control.In a community, within 4 degrees, there is likely somebody who has a way of reaching out to somebody you’re interested in connecting to.Make sure your bio is perfect - this can be your introduction to a potential client or partner and your first contact with that individual.How you present yourself can tell someone more than any amount of accolades on your website. "If you present yourself in a way that generates confidence in the prospective client in the audience, you're going to get called." —  Dave Johnson Connect with Dave Johnson:  Professional Bio: law.stanford.edu/directory/david-johnsonWebsite: davidwjohnson.coEmail: dwj@law.stanford.eduLinkedIn: linkedin.com/in/djohnsonllcTwitter: twitter.com/Johnson_DavidW Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Wayne Pollock discuss:Content as your biggest advocate. The cumulative effect of content and creating content from conversational topics. The two kinds of marketing and business development content. Balancing your content and going broad, beyond your specific field of law.  Key Takeaways:The burden is on the lawyer to write compelling material that keeps the reader engaged in marketing and business development content. Stay aware of what your clients and partners are thinking and asking about, even in passing, and use that to create your content. What your client’s concern is today, could be your future client’s concern in a few months. You don’t need to give away your secret ingredients. Your content is giving out samples to prospective clients who can then come to you for more individualized information.  "Today’s conversation is tomorrow’s blog post. Listen very carefully to the questions your client is asking and the concerns they are raising." —  Wayne Pollock  Connect with Wayne Pollock:  Website: lawfirmeditorialservice.comEmail: Wayne@lawfirmeditorialservice.comWebsite: copostrategies.comWebsite: writelessbillmore.comLinkedIn: linkedin.com/in/waynepollock Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Corinne Heggie discuss:Advocating for yourself from early in your career. Finding success without losing the balance in your life. Fitting business development into your day-to-day activities. Turning the friendzone into business success.  Key Takeaways:Learn to ask for what you want. “No” is just “no right now” not “no forever.”Ultimately, nobody cares as much about your success and career trajectory as you. There is no barrier to entry. You enter where you are, where you feel comfortable, and where you feel authentic, because that's where you're going to be able to do your best work and connect with people.Having your own clients is a complete game changer, both if you are a solo practitioner and if you are a big law firm.  "If you have your own clients, you have a little bit more flexibility with how your day is gonna look." —  Corinne Heggie Connect with Corinne Heggie:  Website: wochnerlawfirm.comLinkedIn: linkedin.com/in/corinne-cantwell-heggie-04b27b16aFacebook: facebook.com/corinne.heggie.7 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Conrad Saam discuss:Focusing on what is important to the client right now, not the financials. Seeing marketing as an investment, not a cost or as part of a budget. Be proactive about problems and upfront in your communication. Making helping your clients achieve their goals your goal.  Key Takeaways:When people are hiring a lawyer, they are hiring a person, not your law degree or your mahogany desk. Proving you give a damn and having empathy really is a competitive advantage. Don't ask clients what their budget is, tell them what their investment needs to be.As an agency, your priority is not making yourself look good, it is solving the problem for your clients. Speak in business terms, not technical jargon.  "We don't tell them about costs; we don't talk to our clients about budgets or dollars. Everything is framed in terms of an investment, because that's what marketing is. If it's not an investment, it is lighting your kid’s college fund on fire." —  Conrad Saam Bedlam Conference: bedlamconference.comGet 50% off your ticket to the Bedlam Conference starting May 26, 2021 by using Promotional Code: STEVE!  Connect with Conrad Saam:  Website: mockingbird.marketingLinkedIn: linkedin.com/in/conradsaam & linkedin.com/company/mockingbird-marketingTwitter: twitter.com/MockingbirdMktgFacebook: facebook.com/conradsaam & facebook.com/Mockingbird.Marketing Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.