Wayne Pollock: Creating Content as an Advocate of You

The burden is on the lawyer to write compelling material that keeps the reader engaged in marketing and business development content.

Stay aware of what your clients and partners are thinking and asking about, even in passing, and use that to create your content.

What your client’s concern is today, could be your future client’s concern in a few months.

You don’t need to give away your secret ingredients. Your content is giving out samples to prospective clients who can then come to you for more individualized information.