Michelle King: Media Relations for Your Law Practice

May 17, 2021

24:07

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In this episode, Steve Fretzin and Michelle King discuss:

The importance of media relations to your law practice.
What becomes newsworthy and the timeliness of your content creation.
Critical roles for attorneys to play in the media and in current events.
Spotting trends and understanding how you fit as a media expert.

Key Takeaways:

Media coverage is a huge boon to SEO and your perceived authority.
Consistency is the key to all marketing and business development activities.
Consume the media that you want to be featured in to get a sense of what they are looking for.
Journalists do keep track and pay attention to press releases if done in a timely manner.

"It's training your brain to think: How can I insert myself into this dialogue? In this topic? What's happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?" — Michelle King

Connect with Michelle King:

Website: https://www.rep-ink.com/

Resources: https://resources.rep-ink.com/lawyers-published

Instagram: https://www.instagram.com/rep_ink_jax/

Blog: http://inksights.rep-ink.com/

LinkedIn: https://www.linkedin.com/company/reputation-ink/ & https://www.linkedin.com/in/michellecking/

Twitter: https://twitter.com/rep_ink & https://twitter.com/MichelleCKing

Facebook: https://www.facebook.com/reputationink

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.