Ken Hardison: Innovation, Referrals, and Staying Top of Mind

In this episode, Steve Fretzin and Ken Hardison discuss:

• Being willing to innovate and try new things in marketing. 
• Creativity and innovation in business growth. 
• The power in masterminds with fresh ideas and perspectives. 
• Keeping in front of your already existing clientele. 

Key Takeaways:

• It is all about perception and how you are viewed. 
• There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you. 
• You can learn by trial and error, or you can learn from other’s trials and errors. 
• You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected. 

"When you get a referral, take the time to write a handwritten thank you note." —  Ken Hardison

Connect with Ken Hardison:  

Website: pilmma.org

Book: amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989

Show: pilmma.org/grow-your-law-firm-podcast

YouTube: youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQ

Instagram: instagram.com/pilmma

Twitter: twitter.com/PILMMAorg

Facebook: facebook.com/PILMMA

LinkedIn: linkedin.com/company/pilmma & linkedin.com/in/kenhardison

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.