Steven Lefkoff: The Power of Video Marketing

The video doesn’t need to be perfect as long as the sound is clear and understandable.

Nobody wants you to listen to you read a transcript. You know your information, just talk. This is your area of expertise.

Videos are another source of marketing. Make them and don’t quit, regardless of the schedule you choose. It is not a fly by night activity, you have to commit to it.

Commitment is key. Some videos will hit stronger than others, there is no magic formula.