BE THAT LAWYER

In this episode, Steve Fretzin and Hugo Gomez discuss:Niche down on what you know. Finding your angle to stand out from the others in your field. Working with outside partners to truly grow and scale your business. Why lawyers should be marketing to the Spanish-speaking communities around them.  Key Takeaways:You cannot please everyone - if you niche into a very specific area, you will be able to find success and give more buy-in to your clients. English-only speakers are in decline according to the latest census. Working with a marketing company that has cultural experience in your target market is key for getting the best results and content to that audience. Multicultural marketing needs to be done from the ground up - what might work for one culture is not usually going to work for another culture.  "What we found is that Spanish speakers when they're making a decision to hire an attorney, what they're looking for is does the firm have bilingual staff. Generally speaking, attorneys don't speak Spanish, and that's okay. All we need to do is just be honest with the consumer and say, this firm as the best bilingual staff you can talk to you regarding your and your auto accident injury." —  Hugo Gomez Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References:All-In: https://www.allinpodcast.co/ About Hugo Gomez: Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms. Connect with Hugo Gomez:  Website: https://www.abogadosnow.com/Email: hugo@abogadosnow.comLinkedIn: https://www.linkedin.com/in/bilingualmarketing/LinkedIn: https://www.linkedin.com/company/abogados-now/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Brian Glass discuss:Focusing on the client experience.Partnering with family in your law firm.Highest and best use of lawyers’ time for law firm success.The power of coopetition and accountability. Key Takeaways:What gets in the way of lawyer business success is thinking the lawyer needs to be in the middle of everything in their practice.Identify and write down everything that is important to you - then reverse engineer your firm based on that criteria.Execute the good ideas and lessons learned from your peer groups. Having forced external accountability can help you to actually accomplish those goals.Give more power to your lieutenant - give them reins and responsibility, but also give them coaching and power to make decisions. You cannot do it all, especially if you are wanting to scale and grow. "If you have a good enough team, and you have a large enough vision, you can give them these projects to go and run with. I don't have to do it. I just have to have a big enough vision and create a fun enough and intellectually exciting enough place to work that attracts the kind of person that can go and execute on that for me." —  Brian GlassGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Vivid Vision by Cameron Herold - https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877XMy First Million: https://www.mfmpod.com/ About Brian Glass: Brian Glass is a personal injury lawyer in Fairfax, Virginia. After a decade of practicing law across town from his dad, he joined Ben Glass Law in 2019 to run the auto accident section of the practice. Brian’s greatest hits as a lawyer include a $3.4M medical malpractice verdict (2019), the record-setting settlement of a minor’s wrongful death case in Virginia ($5.5M in 2020), and the largest auto accident verdict in the state in 2022. ($3.4M in compensatory damages and $1M in punitive damages). He is highly skilled at distilling complex problems into simple, understandable solutions. Brian runs Time Freedom for Lawyers, a podcast dedicated to teaching other lawyers and high-income professionals how to win back some of their time by running more efficient businesses, investing in real estate, and crafting the vision of their own perfect life. Brian’s perfect life includes coaching his three boys in soccer, baseball, and whatever other athletic endeavor they want to pursue; travelling the world with his wife of 13 years; and competing in endurance events. Brian is a finisher of the Umstead 100 Mile Endurance Race, the Laurel Highlands 71 Miler, and about two dozen other ultramarathons. Lately, parenting has cut short his training timeline and he focuses on Crossfit and Spartan races, with a 2023 goal of traveling to Sparta, Greece to compete in the Spartan Race World Championships.  Connect with Brian Glass:  Website: https://greatlegalmarketing.com/Website: https://benglasslaw.com/Show: https://www.timefreedompod.com/LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/Instagram: https://www.instagram.com/brianglassesq/Instagram: https://www.instagram.com/greatlegalmarketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jonathan Hawkins discuss:Having a destination in mind for your career and business. Shared vision for building a multi-attorney law firm. Having a written agreement in a partnership. The right way to build a partnership in a law firm.  Key Takeaways:When building a partnership, you want to have different skill sets for the best opportunities for success. Partnering with your best friend may not be the best idea - if the partnership falls apart, your friendship might follow. In a partnership, you cannot always win - it requires giving, communication, and compromise. There are many reasons why a partnership might fall apart - having an exit plan and written agreements can prevent a lot of disagreement and potential stress in the future.  "You can't forget, both of you and the firm have an obligation to the clients. That is the paramount in responsibility of everybody - to make sure the client's interests come first." —  Jonathan Hawkins Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-sellingThank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: How I Built This - https://www.npr.org/series/490248027/how-i-built-thisAbout Jonathan Hawkins: Jonathan Hawkins is a business lawyer for lawyers. He serves as Outside General Counsel to law firms and helps attorneys and law firm owners in starting law firms, law firm structuring, partnership agreements, lateral moves, breakups and dissolutions, and succession planning.  Connect with Jonathan Hawkins:  Website: https://www.yourlawfirmgc.com/Email: jhawkins@yourlawfirmgc.comLinkedIn: https://www.linkedin.com/in/jonathan-hawkins-135147/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ariana Tadler discuss:How your business card can play into your personal and professional brand. Top challenges for lawyers today. The pros and cons of multiple methods of communication. The 3 C’s of professionalism.  Key Takeaways:Have a business card with a QR code. It helps to communicate and connect with more people and keeps you memorable. Time management is one of the biggest challenges for lawyers today. In today’s world, the sense of attention people have is much shorter than before due to devices and constant notifications. But time management is critical for lawyers. It is not rude to write down notes from meetings about follow-up things or to-do items. You want to make sure to be able to follow through with anything that was talked about in the meeting. Early is on time. Being on time (early) to meetings is the easiest way to begin to show professionalism. Being late to meetings, especially without apology or reason, will chip away at your credibility.  "Your credibility is the utmost important factor in the relationship before the court and with your client." —  Ariana Tadler Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Leadership and Self-Deception: Getting Out of the Box by the Arbinger Institute - https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576759776Getting Things Done: The Art of Stress-Free Productivity by David Allen - https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 About Ariana Tadler: Ariana J. Tadler is the Founding Partner of Tadler Law LLP, a WBENC certified women-owned law firm that offers class action, complex and commercial B2B litigation, legal counseling, and e-Discovery services. A nationally recognized lawyer, entrepreneur, and keynote speaker, Ariana J. Tadler is tenacious and gracious. Described as the consummate professional, Ariana knows how to own a room - she opens doors and gains access - if she is unable to provide services directly, she connects people with skilled strategic partners. Connect with Ariana Tadler:  Website: https://www.tadlerlaw.com/Email: atadler@tadlerlaw.comLinkedIn: https://www.linkedin.com/in/arianatadler/LinkedIn: https://www.linkedin.com/company/tadler-law/Facebook: https://www.facebook.com/tadlerlaw/Instagram: https://instagram.com/arianatadlerInstagram: https://www.instagram.com/tadlerlaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Alan Crone, expert in gaining focus and clarity within a law firm, discusses transitioning clients to other lawyers, putting great systems in place, and delegating for success. Key takeaways include running your law firm like a business, investing in your people, and hiring for skill and culture fit. Alan also shares insights on his podcast Ask Alan and the importance of delegation as an act of humility.

Crafting your product around your client. Getting unstuck from making the same mistakes. The secret about podcasting for lawyers. Hosting a podcast is less work than you think. Building relationships and embracing podcasting opportunities.

In this episode, Steve Fretzin and Julie Migliacci discuss:How COVID shifted the landscape for speakers. Mistakes people make with virtual events. Content flow even beyond the event. Livestreaming your events to your social pages.  Key Takeaways:The #1 reason people attend a speaking event is to network. Not every event should be in person. Not every event should be virtual. Not every event should be hybrid. Understand what you want from your speaking engagement and look at how it works best for you and your audience. Every 30 minutes, do something different to avoid the audience hitting their burnout points. Choose the right technology for your event. There are different levels of platforms, such as Zoom, that will fit the needs of your audience and your event.  "Nobody wants to sit through an hour-long lecture anymore. Attendees want more, and they mostly want to connect with people. The number one reason people attend a hybrid or virtual event is to network. And it's also the number one thing that gets cut when you're in the planning process." —  Julie Migliacci Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/ProVisors: https://www.provisors.com/Never Lose a Customer Again by Joey Coleman About Julie Migliacci: Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences, and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France, Julie has lived in 4 countries and considers herself a global citizen. She currently resides in Boston, MA, and is always looking for an opportunity to jump on a plane to do something new. If left on a deserted island, Julie would bring her sourdough starter (named Steve) and her cats.  Connect with Julie Migliacci:  Website: https://revent.consulting/Email: julie@revent.consultingLinkedIn: https://www.linkedin.com/in/julie-migliacci-revent/LinkedIn: https://www.linkedin.com/company/revent-consulting-llc/Facebook: https://www.facebook.com/reventconsulting2020/Instagram: https://www.instagram.com/reventconsulting2020/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The podcast discusses building strong networking and client relationships by listening and giving space in conversations. The importance of proactive communication and utilizing client relationship management tools is highlighted. The significance of face-to-face communication, focusing on connecting with people rather than sales, and the limitations of email and phone calls are also explored.

In this episode, Steve Fretzin and Brett Trembly discuss:Scheduling time off, not dropping agreements with yourself. The need to delegate to grow your firm. Tracking ALL of your time (not just the billable time). Getting over the mental minutia and the fear of hiring.  Key Takeaways:You are losing money every time you do a $10 job that you can pay someone else for when you charge way more than that per hour. Hiring a good executive assistant will free up enough time for you to double your output and double your income. Your first hire should be someone to delegate to so you can protect your time as a law firm owner and allow you to focus on what only you can do (and what you love to do). When you hire, you can use those employees to help build your training material and process and procedure manuals. But you need the hands-on deck before you can build those SOPs. "You absolutely need to protect your time as the law firm owner more than anything else." —  Brett Trembly Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Moneypenny: https://www.moneypenny.com/us/ Episode References: Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/How I Built This with Guy Raz - https://wondery.com/shows/how-i-built-this/ About Brett Trembly: Lawyer / Entrepreneur / Author / Delegation Expert 4 time Inc. 5000 Honoree (#67 in 2022 & 2 companies on the ranking) Published Author: The Danger Zones Adjunct professor Miami Law 40 employee team Trembly Law (12 attorneys) 150+ employee team Get Staffed Up Connect with Brett Trembly:  Website: https://getstaffedup.com/fretzin  Book: http://24monthstofreedom.com/LinkedIn: https://www.linkedin.com/in/bretttrembly/LinkedIn: https://www.linkedin.com/company/getstaffedup/Twitter: https://twitter.com/btremblyTwitter: https://twitter.com/Getstaffedup1Facebook: https://www.facebook.com/groups/l3community/Instagram: https://www.instagram.com/getstaffedup/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Heidi Brown, an introverted lawyer and expert in overcoming stress, fear, and anxiety, discusses topics such as introversion, shyness, social anxiety, and learning to speak for what you need. They also talk about flourishing in character strengths, addressing anxiety around performances, and finding things that energize and revitalize you. Discover how to authentically embrace who you are and set up systems to function well amidst stress and anxiety.