

Natalie Knowlton: The Changing Legal Field and Why Lawyers Should be Paying Attention
In this episode, Steve Fretzin and Natalie Knowlton discuss:
- The growing number of people DIYing their legal needs and why lawyers should be concerned.
- Non-lawyer ownership of law firms.
- Why lawyers should embrace thoughtful legal regulatory reform.
- Emerging business models in the practice of law.
Key Takeaways:
- Law is both a profession and a business. Your law firm should be running as an actual business that provides legal services.
- Consumers are responding to the commoditization of the law - it is a way that consumers recognize and understand how to use.
- You can monetize legal information. There is a level of legal information you can package and sell that the average person just doesn’t know.
- Technology is causing a disruption and a change in the legal industry. That technology, such as AI, is likely here to stay and is only going to get more sophisticated.
"Regulatory reform is here to stay. I think the level of opposition we are seeing is a testament to the fact that it is here to stay." — Natalie Knowlton
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Episode References:
- Final Event of 2023!: https://fretzin.com/events
- Talk Justice: https://legaltalknetwork.com/podcasts/talk-justice/
- Mathew Kerbis: https://www.linkedin.com/in/mathewrobertkerbis/
About Natalie Knowlton: Natalie Anne Knowlton is the Founder of Access to Justice Ventures, empowering entrepreneurs who are developing scalable access to justice solutions. She is a 2023 ABA Journal Legal Rebel and is listed among the ABA Legal Technology Resource Center’s 2022 Women of Legal Tech.
Connect with Natalie Knowlton:
Website: https://a2jventures.com/
LinkedIn: https://www.linkedin.com/in/natalieanneknowlton/
Twitter: https://twitter.com/natalalleycat
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
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