BE THAT LAWYER - Marketing Mavericks - Part 2 of 2

Nov 20, 2023

32:36

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In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:

Social media and your law firm.
Doing research on LinkedIn for potential connections.
Taking accountability for what you publish on social media.
Directing people back to your website for the full content and owning your content on your website.

Key Takeaways:

Be on the social platforms that your audience is on.
Keep your social media posts to information, not advice. Clients want to know about the legal process.
Responding to negative reviews is not for the reviewer - it is for the next person who sees it and sees that you are recognizing it.
Repurpose the content on your website for social media - don’t make more work for yourself.
All content should be guided through the eyes of your audience.

"You've got to think about who your audience is. But I will tell you this, from a from a top of mind awareness standpoint, it's the best, the most efficient, and the most effective way to stay in front of your audience on a regular basis. It's cheaper than TV, it's cheaper than radio. Radio and TV don't even have the eyeballs and the attention span that social media has." — Gyi Tsakalakis

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Overture: https://overture.law/

Get Visible: https://www.getvisible.com/

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Episode References:

LinkedIn Examples:
- https://www.linkedin.com/in/ryanmckeen/
- https://www.linkedin.com/in/brewster-rawls/
YouTube Examples:
- https://www.youtube.com/channel/UCra2AXtKeyqnkAcToRAP8ww
- https://www.youtube.com/playlist?list=PLCFwfTmTPYWyj7F2tg6VPOzg2b1eRru8P
Clio Legal Trends: https://www.clio.com/resources/legal-trends/
What Legal Consumers Want to Know Article: https://www.attorneyatwork.com/2019-clio-legal-trends-report-lawyers-fail-to-communicate-value/
Coogan Knows the Law: https://podcasts.apple.com/us/podcast/coogan-knows-the-law/id1701005291
Simple Concepts for Legal Consumers: https://drewlewis.law/category/blog/
Descript: https://www.descript.com/
Think About Client Journeys: https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/micro-moments-understand-new-consumer-behavior/
AI Assisted Workflow Tool: https://www.taskade.com/