BE THAT LAWYER

In this episode, Steve Fretzin and Elizabeth Tresp discuss:How Elizabeth started her law firm (and manages her other businesses as well). The secret of work-life balance. Managing workload capacity and workload ability when hiring. Understanding your core competencies and trying new things.  Key Takeaways:The work-life balance will change throughout your career and will look different for every person. Knowing when to hire is going to come with experience, but you need to be in tune with your employees, what is really happening, and if the work currently can support someone else. Always be recruiting (even if you’re not currently hiring). You never know what conversation is going to be had and what that will turn into. Be willing to take the risk on things you enjoy and make you feel good. You never know what you will learn or how your business will grow.  "Don't be scared. Take the risk. Invest in yourself. Invest in your goal and what you have to offer, own it, and feel good about it." —  Elizabeth Tresp Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: 24 Months to Freedom by Brett Trembly - https://www.amazon.com/24-Months-Freedom-Staffing-Solutions/dp/1955242445 About Elizabeth Tresp: An attorney, business owner, investor, philanthropist, and mother, Elizabeth A. Tresp, JD, LL.M. founded her law firm, Tresp Law, APC in 2013 as a solo practitioner but quickly grew the firm to a successful mid-sized practice with several attorneys practicing under her direction. Elizabeth has a national client base consisting of thousands of clients from all walks of life in virtually every State.In 2019, Elizabeth purchased the nationally-revered law firm of Day & Associates, Inc, which has practiced continuously in Solana Beach since 1992. Today, Elizabeth is the principal attorney and owner of both law firms, with offices in Solana Beach, California; San Diego, California; and Kemmerer, Wyoming. Elizabeth is a respected volunteer and major donor in the non-profit community, and an angel investor and small business owner in numerous ventures throughout the United States. Elizabeth also owns or is a partner in several businesses from professional services to retail and food service. Her unique perspective informs her law practice, enabling her to design the right legal solutions for every individual client’s needs.For the past six consecutive years, Elizabeth has been awarded Super Lawyers Rising Star. Awarded by the San Diego Business Journal, Elizabeth is also an honoree of the 2021 and 2023 Women of Influence in Law and the 2022 Business Women of the Year. Elizabeth earned her Juris Doctor (JD) and Master of Laws in Taxation (LLM) at the University of San Diego School of Law. Connect with Elizabeth Tresp:  Website: https://www.tresplaw.com/Website: https://www.trespday.com/Website: https://www.normandysolutions.com/Website: https://www.trespcs.com/Phone: 858-248-2779LinkedIn: https://www.linkedin.com/in/elizabethtresp/Instagram: https://instagram.com/tresplawapcInstagram: https://www.instagram.com/trespdayInstagram: https://www.instagram.com/normandysolutionsInstagram: https://www.instagram.com/fossilfuelwy Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jeff Kimmel discuss:Understanding the business and the finances of the firm. Referrals, delegation, and trust in your team. Communicating clearly and confidently to your client about transitions in teams.Scaling down to scale up.  Key Takeaways:Everyone has their own way of managing - find the way that works for you and the firm and do that. It can be fun and exciting if you are doing it in a way that is fresh and right for you.You can give clients reassurance that you are part of their case while also assuring them that your team is more than capable and will be handling the day-to-day. You do not have to do it all. Answer internal firm questions not just with an answer, but with perspective as to how it affects the client and the case. You do not need to accept every referral case to maintain relationships - sometimes declining the cases that don’t fit can earn you respect and better future cases.  "Even if you don’t want to be the boss, it is so important for you, as a young lawyer, to understand that the firm you are working at is also a business." —  Jeff Kimmel Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: What Lawyers Don’t Know by Jeff Kimmel and Connie Henriquez - https://startlovinglife.com/whatlawyersdontknow/ About Jeff Kimmel: As Managing Partner of Salenger, Sack, Kimmel & Bavaro, a New York trial firm, Jeff Kimmel is a fierce business leader and attorney who has navigated the firm's rapid growth and elevated its status to one of the leading personal injury and medical malpractice law firms in New York. Jeff has been recognized in the industry as a leader. His business background and innovative thinking have helped him structure the firm for continued growth and success.  Connect with Jeff Kimmel:  Website: https://www.sskblaw.com/Book: https://startlovinglife.com/whatlawyersdontknow/LinkedIn: https://www.linkedin.com/in/jeffrey-m-kimmel-4782864/Facebook: https://www.facebook.com/jeffrey.kimmel.524Facebook: https://www.facebook.com/Salengersackkimmelbavaro/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Joe Tamburino discuss:Why lawyers struggle to build a book of business and a law practice. Honing your skills and learning from others. Communication, expectations, and building a great team. Building media relationships.  Key Takeaways:You have to have confidence in yourself, no matter what venture you go into in life. Having a record of success will give you confidence and will really let you know what your job truly is. You (or someone on your team) have to be available when business comes your way. Everybody has an email - if you are looking to contact someone in the media, see who is in your area and reporting on your area of law, then reach out to them.  "Things happen to make your business successful outside of work all the time." —  Joe Tamburino Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: The Law Entrepreneur - https://thelawentrepreneur.com/About Joe Tamburino: Joe Tamburino is one of the most effective criminal defense attorneys in the Twin Cities and has been named a Minnesota “Super Lawyer” for the last two decades straight. His passion for excellence in criminal defense has led to an exclusive rating as a Minnesota State Bar Association Board Certified Legal Specialist in Criminal Law, a certification achieved by fewer than 3% of all attorneys. He has defended his clients effectively against a wide range of charges – from DWI and white collar crimes to child pornography, assault and homicide – and has personally tried over 100 jury trials. Joe has over 30 years of criminal experience. A graduate of New York University and the University of Minnesota Law School, Tamburino began his career as a public defender in the Anoka County Attorney’s Office. In 1997, he joined what would become Caplan & Tamburino Law Firm and has become a prominent and visible member of the Minnesota legal community. In 1998 he was named a Rising Star in Minnesota by Minnesota Law & Politics (Rising Stars are attorneys who have practiced for less than 10 years and are the age of 40 or younger). Since 2000, he has been named a Super Lawyer by Minnesota Law & Politics for twenty straight years. Joe Tamburino was nominated for an Emmy Award for his legal analysis on WCCO CBS TV throughout the trial of Derek Chauvin. He is a frequent legal analyst for CBS News, Court TV and Law and Crime Network. Tamburino has shared his expert legal analysis on high-profile cases and is a regular resource for media looking for a conversational understanding of current events with legal complexities. He also presents regularly to law schools and legal professional groups on a wide variety of criminal topics including: drinking & driving, alcohol-related accidents, homicides and criminal sexual conduct, campaign finance, international matters and first amendment (free speech) cases.Tamburino is licensed in Minnesota and Wisconsin and the Federal Courts in Minnesota, Wisconsin, and North Dakota.Connect with Joe Tamburino:  Website: https://www.caplantamburino.com/Email: jtamburino@caplanlaw.comLinkedIn: https://www.linkedin.com/in/joe-tamburino-78aa5b10/LinkedIn: https://www.linkedin.com/company/caplan-&-tamburino-law-firm-p-a-/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Emily Witt discuss:How Emily’s Be That Lawyer tipping point started by rock climbing. Top reasons lawyers are looking to move firms. Advice for lawyers searching for a move. One thing lawyers wish they knew.  Key Takeaways:Many lawyers feel they are in the dark in regards to their career progression. During the pandemic, we saw that many lawyers do enjoy being around their colleagues and getting feedback from their coworkers and senior lawyers. Some lawyers may not need a book of business to move, but for most attorneys, it is a point of leverage and strength in a move. When it comes time to make a move, many lawyers do not understand how big their book of business needs to be, even when they believe it is comfortable already.  "Often lawyers are not aware in law school of what the whole legal landscape looks like, particularly where a lot of law schools give a very siloed view of the law firms that are out there. They might not be completely familiar with the fact that there are boutiques out there and that there are different ways to practice law, and how to get to those different junctures in your career." —  Emily WittGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Pod Save The World - https://crooked.com/podcast-series/pod-save-the-world/ About Emily Witt: Emily Witt is a dedicated legal recruiter with over 20 years of experience, both on the law firm side and the agency side. She began her legal career at Wachtell, Lipton Rosen & Katz, where she was the Senior Recruiting Coordinator. Emily took a leap of faith in 2016 to work for a search firm and now places attorneys into roles in law firms and in-house companies. Her passion for women's advancement in tech and healthcare advocacy fueled her desire to specialize in those areas. Emily hosts a podcast, Beyond the Legal Lens, that helps open the door to jobs in tech and health law. She also has a platform, the Advocate's Mic, that highlights mission-driven attorneys who are creating impactful initiatives in their communities.   Connect with Emily Witt:  Website: https://www.beyondthelegallens.com/Show: https://www.beyondthelegallens.com/podcastLinkedIn: https://www.linkedin.com/in/emilywittslegalpath/Facebook: https://www.facebook.com/emily.witt.104/Facebook: https://www.facebook.com/profile.php?id=100085002114417Instagram: https://www.instagram.com/emilydwittInstagram: https://www.instagram.com/beyondthelegallens Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jim Coogan discuss:How Jim’s childhood interest in medicine lead to his career in personal injury law. Listen to what the questions really are. Engaging your audience when you speak. How AI is changing legal practice with communication clarity and efficiency.  Key Takeaways:In law school, there’s a mentality that you want to speak like a lawyer. Once you’re working with clients, however, they are not (typically) lawyers and will better respond to you translating the law to what they need to know and understand. No matter what area of law you are in, your area of law is going to be connected to other areas depending on your client and their situation. As you practice, you will get better at appreciating and connecting with the audience you are speaking to. But it does take practice and analysis of what you said previously. Your job is to interpret and build trust with your clients so they have a reason to believe what you’re saying as things get more complicated.  "It’s just a matter of gauging who's listening to you, and whether what you're saying is making a difference and whether it makes sense in the first place." —  Jim CooganGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-sellingThank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Episode References: Cautionary Tales - Tim Harford Podcast: https://timharford.com/articles/cautionarytales/About Jim Coogan: Jim Coogan has been representing injured people his whole legal career. He is a partner at the law firm Coogan Gallagher in Park Ridge, Illinois. He is the host of the "Coogan Knows the Law" podcast. Connect with Jim Coogan:  Website: https://cgtrial.com/Podcast: https://feeds.captivate.fm/coogan-knows-the-law/LinkedIn: https://www.linkedin.com/in/jecoogan/LinkedIn: https://www.linkedin.com/company/coogan-gallagher/Twitter: https://twitter.com/james_coogan_Twitter: https://twitter.com/coogangallagherFacebook: https://www.facebook.com/jim.coogan.1Facebook: https://www.facebook.com/coogangallagher/Instagram: https://www.instagram.com/jimcoogan.attyInstagram: https://www.instagram.com/coogangallagher/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Justin Neagle discuss:Living a life of continuous improvement. Scaling and improving through processes. Documenting and delegating appropriately. Missing processes in people, sales, organization, and technology. Key Takeaways:When you’re going through an identity shift, keep pushing forward. It will be strange at first, but things will settle when you push through your tipping point. Being really smart does not mean you automatically have every skill set. Without following a process (particularly in sales) you don’t know where it may have failed, or where you can improve. Put the right people, in the right seat, and let them do the thing they’re good at. Giving them freedom and support, that is where scale will come.  "If you’re not trying to up-skill your people, you're doing it wrong." —  Justin Neagle Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: The Daily Stoic Podcast - https://dailystoic.com/podcast/10 Microsoft Power Automate Workflows Every Small Business Needs - https://spotmigration.com/blog/10-microsoft-power-automate-workflows-every-small-business-needs/ About Justin Neagle: Say hello to Justin Neagle, the Chief Storyteller at Spot Migration and Co-host of the Building Scale Podcast! Justin is one of the unstoppable leaders behind Spot Migration, a leading authority in the realm of IT and Cybersecurity Services. From strategy to implementation, Spot Migration's core focus is to create peace of mind by making technology reliable for their clients. Check out their site for more information - spotmigration.com Separately, Justin has the privilege of interviewing business leaders on his podcast, Building Scale. (buildingscale.net) With an in-depth understanding of storytelling and a purpose-driven mindset, he has been able to interview some amazing CEO and owners who have scaled their businesses with the use of three pillars of scaling - people, processes, and technology. Justin is a leader who loves seeing companies grow and learn. He strongly believes that the secret recipe for successful businesses is a culture that values its people and has a meaningful purpose. Justin has set an ambitious goal for himself. He’s on a mission to guide 1000 companies to find and use their unique core purposes. This way, they can have a positive impact on the world, and everyone involved can experience joy and fulfillment while increasing their earnings. Sounds pretty cool, right? Connect with Justin Neagle:  Website: https://spotmigration.com/  Email: justinn@spotmigration.comPodcast: https://buildingscale.net/LinkedIn: https://www.linkedin.com/in/justneagle/LinkedIn: https://www.linkedin.com/company/spot-migration/Twitter: https://twitter.com/JustNeagleFacebook: https://www.facebook.com/justin.neagle/Facebook: https://www.facebook.com/spotmigration Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Audrey Rubin discuss:Why law firms need to operate more like a business. How to know what your clients really want. 3 Tips for outstanding client services. Asking for connections and introductions.  Key Takeaways:There is a lot more to getting clients than just being a really good attorney. Clients care about things like responsiveness, having a point of contact, understanding and predicting their bill, and even more. It’s more than about being a great lawyer at a reduced fee.Build relationships with your clients by working on a joint project with them - get to know them, get comfortable, and be willing to ask them questions about more than just their legal work. There is power in having a team serving your clients, not just you alone.  "The best lawyers, who retain and expand their business, issue report cards on themselves to the clients periodically. They ask the client how they are doing, not just on the legal work, but on other things." —  Audrey RubinGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-sellingThank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Episode References: Getting Naked by Patrick Lencioni - https://www.amazon.com/Getting-Naked-Business-Shedding-Sabotage/dp/0787976393About Audrey Rubin: Recognized and award-winning leader in profitability, productivity, and people for law firms and corporate law departments. Professor of "Law as a Changing Business" at the University of Illinois College of Law. Former VP and COO of the Global Law Department of Aon. There she was responsible for all budget, talent, strategic planning, process improvement, technology, and talent. Connect with Audrey Rubin:  Website: https://www.rubinsolutions.com/LinkedIn: https://www.linkedin.com/in/audreyrubin/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Adam Kosloff discuss:Setting goals and creating habits.Building a process to create your content consistently.Repurposing your content creatively.Evaluating the platforms for content and content creation based on your audience. Key Takeaways:Having unresolved tasks on your to-do list will continue to nag at your brain and keep you discontented.Not all content creation is right for every single person. Find what is in sync with your firm, your life, and your likes.You can use the hacks to get people to click or read, but you want to make sure you’re saying something of value and unique to you.Not all marketing has a direct ROI. Building a reputation as an expert in your space or creating content that can be repurposed and leveraged can be equally as important. "The people who really succeed are the ones who like to have this as a habit, and can sustain it either me, or someone I delegated to do this." —  Adam Kosloff Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: The Secret to Success Podcast - https://www.s2spodcast.com/ About Adam Kosloff: I’m the founder of Virtuoso Content, a legal content agency I grew out of my own freelance career writing over 50,000 web pages and hundreds of books. I’ve also written for movies and television, including working as a staff writer for comedian Mel Brooks on Spaceballs: The Animated Series. On the side, I’ve written a popular blog on the keto diet, been a keynote speaker at nutrition science conferences, toured the world as a semi-pro a cappella singer, and defeated the former U.S. chess champion, all while raising three kids.  Connect with Adam Kosloff:Website: https://virtuosocontent.com/Cell Phone: 818-601-6747LinkedIn: https://www.linkedin.com/in/adam-kosloff-2346623/LinkedIn: https://www.linkedin.com/company/virtuoso-content/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:Best questions to ask a legal tech vendor. Choosing the right tech choice, not just the impulsive decision. Looking for bottlenecks in your firm’s day-to-day productions and bringing your team into the changes. Pros and cons of working with early stage legal tech startup firms. Budgeting for legal tech.  Key Takeaways:While you should ask questions about data security and customer support, you want to tailor your questions to what solution you are looking for. Involve your team in the tech choices from the beginning. They are the ones who are going to be using it and you want to make sure it is the right fit for them. Depending on your practice area, there may be different tech needs. However, all firms should look into good operations technology to help their firm run most efficiently. Look at the use of the tools and what your needs are before setting your budget.  "Once you’re comfortable with the tech you’re using, don’t be ashamed of it. Tell your clients about it, let them know that you’re tech forward, and let them know how they can benefit from your use of the tech." —  Charlie Uniman Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Connect with Charlie Uniman:  Website: www.legaltechstartupfocus.com  Email: Charlie@LegalTechStartUpFocus.comLinkedIn: https://www.linkedin.com/in/charles-uniman-2316b83/ Connect with Colin Levy:  Website: https://www.colinslevy.com/Website: https://www.malbek.io/LinkedIn: https://www.linkedin.com/in/colinslevy/Twitter: https://twitter.com/Clevy_LawFacebook: https://www.facebook.com/clevylaw Connect with Maya Markovich:  LinkedIn: https://www.linkedin.com/in/mayamarkovichTwitter: https://twitter.com/MarkovichMayaWebsite: https://vilcap.com/Website: https://justicetechassociation.org/   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:The disconnect between legal tech and lawyers. Great online resources to stay ahead of legal tech. The AI impact on the legal tech industry. Best legal tech products for startups.  Key Takeaways:To get over the hurdle of choosing tech and having people change the way they do business, make a good business case and make someone the champion for the change. Ask yourself why you want to learn about legal tech and let that drive what you look for to avoid getting overwhelmed with the amount of information out there. While prompting is currently a struggle for many with AI, it is not likely to remain a challenge for long as AI gets more intelligent. Some tech isn’t marketed towards law, specifically, but can be a great tool for your law firm. Look at what is going to solve the problem you’re having.  "Change management is fundamentally misunderstood in the legal industry. On the brightside, firms are starting to ask about it, but there is a radical misconception as to what that entails and the value it can provide." —  Maya Markovich Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Legal Technology Hub - https://www.legaltechnologyhub.com/Lawrina: https://lawrina.org/ Connect with Charlie Uniman:  Website: www.legaltechstartupfocus.com  Email: Charlie@LegalTechStartUpFocus.comLinkedIn: https://www.linkedin.com/in/charles-uniman-2316b83/ Connect with Colin Levy:  Website: https://www.colinslevy.com/Website: https://www.malbek.io/LinkedIn: https://www.linkedin.com/in/colinslevy/Twitter: https://twitter.com/Clevy_LawFacebook: https://www.facebook.com/clevylaw Connect with Maya Markovich:  LinkedIn: https://www.linkedin.com/in/mayamarkovichTwitter: https://twitter.com/MarkovichMayaWebsite: https://vilcap.com/Website: https://justicetechassociation.org/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.