Travis Hoechlin: Secrets to Successful Legal Marketing

Jan 18, 2024

33:55

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In this episode, Steve Fretzin and Travis Hoechlin discuss:

Marketing for your law firm.
Where money is being wasted on marketing.
Isolating your target market audience.
Three marketing secrets that lawyers don’t know.

Key Takeaways:

Whether you have your own firm or work for someone else, you can still have independence and power, you just need to learn how to make it rain.
Track what you are doing for your marketing. You need to know your ROI.
You need to make sure your Google My Business page is claimed, updated, and accurate.
Have a line in the water with your local community. You can absolutely compete with larger firms if you target those near you.

"I always ask my boys, ‘How is your marketing doing? What kind of return on investment are you getting from this?’ And if they can't tell me that, I know they're not tracking it." — Travis Hoechlin

Sign up for How to Become a Rainmaker to Achieve Work-Life Balance with Steve Fretzin and Jennifer Gillman at https://fretzin.com/events.

Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” by emailing Steve at Steve@Fretzin.com

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References:

Podcast: How I Built This with Guy Raz

About Travis Hoechlin:

Born and raised in Southern California by an entrepreneurial family, my dream had always been to own a successful company that made a difference in people’s lives. With over 15 years of experience in the legal marketing industry, today we help hundreds of law firms grow their firms and attract new clients.

When not working I enjoy spending time with my wife Jessie, daughters Blake and Payton, and our dog Bailey. I love to travel, listen to live music, play golf, and watch sports (Los Angeles Lakers, USC football, and Los Angeles Angels).

Connect with Travis Hoechlin:

Website: https://www.rizeupmedia.com/

Cell Phone: 714-261-0185

Email: travis@rizeupmedia.com

LinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing/

LinkedIn: https://www.linkedin.com/company/rizeupmedia/

Twitter: https://twitter.com/TravisHoechlin

Twitter: https://twitter.com/rizeupmedia

Facebook: https://www.facebook.com/travishoechlin

Facebook: https://www.facebook.com/rizeupmedia

Instagram: https://www.instagram.com/travishoechlin/

Instagram: https://www.instagram.com/rizeupmedia/