BE THAT LAWYER

In this episode, Steve Fretzin and Meredith Bell discuss:Challenges with communication and why the way we talk to each other matters. Communication between the generations in a workplace. Managing expectations and understanding values and work ethic. Why positive feedback is key to relationships and company culture.  Key Takeaways:Many challenges we face are because we come into conversation with assumptions about those we are speaking with. If we slow down enough to ask people what is important to them, listening, then acting upon that information is going to make a difference, no matter who you are talking to. Agreements are talked about by both parties; expectations are full of assumptions without communication. To give more valuable positive feedback, you, as a leader, need to notice more, notice those things you really value, and share that with your team.  "When you think about the generations, if we're willing to listen, to ask questions, and listen to learn what's important to this person, then I think we can break down some of these barriers around perceptions and assumptions that we have around whatever the age group is that you want to identify as troublesome for you." —  Meredith BellGet a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/1-month-free/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: How to Get Clients by Steve ChandlerThe One Minute Manager by Kenneth BlanchardThe Rising Leader Podcast with Mark J Silverman About Meredith Bell: Meredith is the Co-founder and President of Grow Strong Leaders. Her company publishes software tools and books that help people build strong relationships at work and at home. Meredith is an expert in leader and team communications, the author of three books, and the host of the Grow Strong Leaders Podcast.Her latest books, co-authored with her business partner, Dr. Dennis Coates, are Connect with Your Team: Mastering the Top 10 Communication Skills, and Peer Coaching Made Simple. In them, Meredith and Denny provide how-to guides for improving communication skills and serving as a peer coach to someone else. Connect with Meredith Bell:   Website: https://growstrongleaders.com/Grow Strong Leaders Podcast: https://growstrongleaders.com/podcasts/LinkedIn: https://www.linkedin.com/in/meredithmbellLinkedIn: https://www.linkedin.com/company/1561855Twitter: https://twitter.com/meredithmbellFacebook: https://www.facebook.com/MeredithMBellBooks: Connect With Your Team - https://www.amazon.com/dp/1734805110Peer Coaching Made Simple - https://www.amazon.com/Peer-Coaching-Made-Simple-Helping/dp/1734805145 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Philip Fairley discuss:Measuring everything in your business for success. Biggest opportunities for growth for small law firms. The most overlooked area of your law firm. Competing with larger firms in your marketing without spending an arm and a leg. Key Takeaways:Run your business on the numbers, not on a feeling. Look at the data on a consistent basis and take action on it. Get content out consistently - everyone is watching short-form videos, so do that. Right now, the biggest opportunity is video. React to pop culture, use it as a way to brand, and tell people you’re a lawyer without saying it. This is one way to get your other content moving and visible to more people. Repurpose your content - there are dozens of ways you can repurpose a long-form video with basic editing for different platforms and audiences.  "Your potential clients don’t know what they don’t know. By you educating them, you’re branding to them, and that’s when you’re starting to attract more." —  Philip FairleyGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/1-month-free/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: The Rainmaker Institute- Free YouTube Channel Optimization Guide: www.therainmakerinstitute.com/bethatlawyerNo Bullsh!t Leadership Podcast: https://www.yourceomentor.com/leadership-podcast About Philip Fairley: Philip Fairley is the President and owner of The Rainmaker Institute, the nation’s largest law firm marketing company that focuses exclusively on client generation, lead conversion, and data analytics. During his time at Rainmaker, he co-developed Turbine®: the only software platform that automates the intake process, and Rainalytics®: the only tool that automatically measures all law firm data. Philip holds degrees from Northwestern University, Wheaton College, and Keller Graduate School, is an NCAA Division I National Debate Champion, and is a recognized expert on intake, lead conversion, and innovative video marketing. His and Rainmaker’s expertise has been noted and quoted in the American Bar Association’s Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain’s Chicago Business, and Attorney at Law magazines. Prior to owning Rainmaker, he was the founder and CEO of two successful companies that specialized in legal tech, cyber security, and communications. He is married with three children and enjoys the Arizona lifestyle, mountain biking, and coaching youth sports. Rainmaker has helped over 23,000 attorneys and law firms grow their business by learning and implementing our proven marketing and intake strategies. Connect with Philip Fairley:  Website: https://therainmakerinstitute.com/Email: philip@therainmakerinstitute.comYouTube: https://www.youtube.com/@lifestylelawfirmLinkedIn: https://www.linkedin.com/in/philipfairley/LinkedIn: https://www.linkedin.com/company/the-rainmaker-institute/Facebook: https://www.facebook.com/TheRainmakerInstituteInstagram: https://www.instagram.com/rainmakerinstitute/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Natalie Knowlton discuss:The growing number of people DIYing their legal needs and why lawyers should be concerned. Non-lawyer ownership of law firms. Why lawyers should embrace thoughtful legal regulatory reform. Emerging business models in the practice of law.  Key Takeaways:Law is both a profession and a business. Your law firm should be running as an actual business that provides legal services. Consumers are responding to the commoditization of the law - it is a way that consumers recognize and understand how to use. You can monetize legal information. There is a level of legal information you can package and sell that the average person just doesn’t know. Technology is causing a disruption and a change in the legal industry. That technology, such as AI, is likely here to stay and is only going to get more sophisticated. "Regulatory reform is here to stay. I think the level of opposition we are seeing is a testament to the fact that it is here to stay." —  Natalie KnowltonGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Final Event of 2023!: https://fretzin.com/eventsTalk Justice: https://legaltalknetwork.com/podcasts/talk-justice/Mathew Kerbis: https://www.linkedin.com/in/mathewrobertkerbis/ About Natalie Knowlton: Natalie Anne Knowlton is the Founder of Access to Justice Ventures, empowering entrepreneurs who are developing scalable access to justice solutions. She is a 2023 ABA Journal Legal Rebel and is listed among the ABA Legal Technology Resource Center’s 2022 Women of Legal Tech. Connect with Natalie Knowlton:  Website: https://a2jventures.com/LinkedIn: https://www.linkedin.com/in/natalieanneknowlton/Twitter: https://twitter.com/natalalleycat   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Michael Liebowitz, Principal at Magnetic Mind Studio, specializes in crafting compelling marketing messages for consultants and founders. He emphasizes the personal nature of business relationships and how behavioral neurology influences client decisions. Liebowitz shares insights on belief alignment in messaging, stressing the importance of articulating the outcomes and core beliefs that resonate with clients. He warns against the common mistake of focusing on what businesses do rather than the meaning behind it, urging a more authentic, emotional connection in marketing.

In this episode, Steve Fretzin and Brooke Lively discuss:Avoiding analysis by paralysis. The six key components of business that you need to understand. EOS (Traction) for law firms. Defining roles and delegating for law firm success.  Key Takeaways:When you have your data dialed in, you can see where the issues really are and then you can fix them. Most companies are running at about 20% strong on the six key components. Very few have 100%, but the goal is to always get better. If everything is important, nothing is important. You’ve got to keep the one thing, the one thing. There are many free resources for getting started with EOS that can help transform your law firm now.  "When you've got the vision, when you've got the right people that understand that vision and are helping to create it, that are rowing in the same direction, and you're doing it all based on data - everything in your company becomes so clear." —  Brooke Lively Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Final Event of 2023!: https://fretzin.com/eventsCheck out the previous episode with Brooke here: https://www.fretzin.com/podcast/episodes/brooke-lively-from-panic-to-profit-in-your-law-firm/Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837EOS Worldwide: https://www.eosworldwide.com/brooke-livelyTake The Assessment: https://organizationalcheckup.com/ About Brooke Lively: Brooke is the Founder and President of Cathcap, a group of Profitability Specialists and CEOs who help lawyers grow, scale, and create more profitable firms. She started the company after spinning up a 7-figure law firm in under 2 years and receiving requests for help from other law firm owners for help. That was when Brooke began to understand the apprehension lawyers felt around the numbers in their business, and how rarely they used data in their decision-making process. As Cathcap grew and helped more than 200 firms, she began to see a trend between the firms that excelled and the ones that just survived - and that difference was implementing EOS. After years of trying to find great EOS coaches who understood the legal industry, Brooke ultimately became an EOS Implementer and now helps law firms achieve all their goals. Brooke is an international speaker, international best-selling author, and coach whose down to earth actionable advice has helped hundreds of lawyers. She loves nothing more than the moment when "the light bulb goes on" and she knows that a person is going to take action that will positively impact their business, and not only their life, but the lives of their clients and employees. Brooke holds an MBA in Corporate Finance and Investments from TCU, is a CFA Charter holder, has been voted one of Fort Worth's CFOs of the year, and has been featured in such publications as CNBC, Forbes, and US News and World Report. Connect with Brooke Lively:  Website: https://cathcap.com/  LinkedIn: https://www.linkedin.com/in/brookelively/LinkedIn: https://www.linkedin.com/company/cathedralcapital/Facebook: https://www.facebook.com/boo.lively.3Facebook: https://www.facebook.com/CathedralCapital Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jonathan Fitzgarrald discuss:Collaboration between a lawyer and a business coach. Why you should have a business plan for your law firm. Finding the right referral partners and investors. Ideas for staying top of mind and staying in touch. Key Takeaways:Relationships are proactive, not reactive. If you don’t have a plan, you won’t know where you are going.Be the go-to person for people outside of the things you do. Listen with your eyes - people are telling you more on LinkedIn than even they realize.  "The number one challenge for most professionals is staying top of mind among their target audience for people who can refer them business." —  Jonathan FitzgarraldGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Accept Steve’s Challenge at: http://fretzin.com/Alex Hormozi: https://www.youtube.com/@AlexHormoziJerry Maatman: https://www.linkedin.com/in/geraldmaatman/ProVisors: https://provisors.com/The Armstrong & Getty Podcasts - https://www.armstrongandgetty.com/podcasts/ About Jonathan Fitzgarrald: Jonathan Fitzgarrald looks to undervalued professionals, untapping their potential to grow revenue, market visibility, and their practices. Many of the firms Jonathan advises report up to 20 percent increases in revenue within the first year. Jonathan’s proprietary approach adapts a Moneyball strategy by recognizing and coaching traditionally overlooked, highly skilled professionals in legal, financial, accounting, and professional services firms. Connect with Jonathan Fitzgarrald:  Website: https://equinoxstrategy.com/LinkedIn: https://www.linkedin.com/in/jonathanfitzgarrald/LinkedIn: https://www.linkedin.com/company/equinox-strategy-partnersTwitter: https://twitter.com/JRFitzgarraldTwitter: https://twitter.com/EquinoxStrategyFacebook: https://www.facebook.com/EquinoxStrategyInstagram: https://instagram.com/JRFitzgarrald Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Stewart Wessel discuss:How Stewart got into legal recruiting. The control and freedom that comes from having your own book of business. Building your network. Understanding the market for 1+1=3.  Key Takeaways:As a younger lawyer, you do not have to start building your book alone - you can bring a more senior attorney with you to help close the deal. The optimal size of your book when making a lateral move is different depending on where you are trying to move. When making a lateral move, look for a fit outside of just a monetary fit. The cultural fit and what you’re looking to get out of the firm will also make a difference in where you want to look. There are many questions you need to understand so you go into a move with your eyes wide open.  "The truth of the matter is, that's the baseline. The expectation is you're a great lawyer, but you need to have business in order to have some control and some freedom over your life and make moves." —  Stewart WesselGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Last Event of 2023!: https://fretzin.com/eventsProVisors: https://provisors.com/Eat That Frog! By Brian Tracy: https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/B08NN397DN/ref=sr_1_1 Connect with Stewart Wessel:  Website: https://www.thewessel.group/Email: stewart@thewessel.groupLinkedIn: https://www.linkedin.com/in/stewart-wessel-88935ab/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Diane DiResta discuss:The value of speaking both in person and virtually.Common mistakes lawyers make when speaking.Understanding your audience.What to do when you’re nervous (and why those nerves are selfish). Key Takeaways:Fit is often about culture, not about a skill mismatch.It doesn’t matter if you are a fast speaker, you want to leave space in between - remember the pause. That is where the information you are sharing is going to land with the audience.Speaking is 90% preparation and 10% delivery - the price you charge is for more than the 1 hour of your time to give the presentation.Group things into 3 - it is more memorable. Stories also are memorable and touch the heart. "Speaking is one of the most powerful and cost-effective marketing tools you can have.  It's like test driving a car, they get to see you in action." —  Diane DiRestaGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Gladden Longevity Podcast - https://gladdenlongevity.com/podcast-episodes/ About Diane DiResta: Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high-stakes presentations— whether one-to-one, in front of a crowd, or from a virtual platform. DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller, and has spoken on 4 continents. She works with lawyers and leaders to speak with confidence, clarity, and exude executive presence. Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily, and Bloomberg radio. Diane is a Certified Speaking Professional, a designation held by less than 12% of speakers nationwide. She is a Certified Virtual Presenter. And her blog, Knockout Presentations, made the Top 50 Public Speaking blogs. Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily, and Bloomberg radio. Diane is a Certified Speaking Professional, a designation held by less than 12% of speakers nationwide. She is a Certified Virtual Presenter. Her LinkedIn Learning course Speaking Confidently and Effectively made the Top 20 Most Popular courses for two consecutive years. Connect with Diane DiResta:  Website: https://www.diresta.com/Book: Knockout Presentations: How to Deliver Your Message with Power, Punch, and PizzazzLinkedIn: https://www.linkedin.com/in/dianedirestaLinkedIn: https://www.linkedin.com/company/diresta-communications-inc-Twitter: https://twitter.com/speakingproFacebook: https://www.facebook.com/diane.diresta/Instagram: https://www.instagram.com/dianediresta Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Social media and your law firm.Doing research on LinkedIn for potential connections. Taking accountability for what you publish on social media. Directing people back to your website for the full content and owning your content on your website.  Key Takeaways:Be on the social platforms that your audience is on. Keep your social media posts to information, not advice. Clients want to know about the legal process. Responding to negative reviews is not for the reviewer - it is for the next person who sees it and sees that you are recognizing it. Repurpose the content on your website for social media - don’t make more work for yourself. All content should be guided through the eyes of your audience.  "You've got to think about who your audience is. But I will tell you this, from a from a top of mind awareness standpoint, it's the best, the most efficient, and the most effective way to stay in front of your audience on a regular basis. It's cheaper than TV, it's cheaper than radio. Radio and TV don't even have the eyeballs and the attention span that social media has." —  Gyi TsakalakisGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: LinkedIn Examples: https://www.linkedin.com/in/ryanmckeen/https://www.linkedin.com/in/brewster-rawls/YouTube Examples: https://www.youtube.com/channel/UCra2AXtKeyqnkAcToRAP8wwhttps://www.youtube.com/playlist?list=PLCFwfTmTPYWyj7F2tg6VPOzg2b1eRru8PClio Legal Trends: https://www.clio.com/resources/legal-trends/What Legal Consumers Want to Know Article: https://www.attorneyatwork.com/2019-clio-legal-trends-report-lawyers-fail-to-communicate-value/Coogan Knows the Law: https://podcasts.apple.com/us/podcast/coogan-knows-the-law/id1701005291Simple Concepts for Legal Consumers: https://drewlewis.law/category/blog/Descript: https://www.descript.com/Think About Client Journeys: https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/micro-moments-understand-new-consumer-behavior/AI Assisted Workflow Tool: https://www.taskade.com/ Connect with Erik Olson:  Website: https://arraylaw.com/Show: https://arraylaw.com/managing-partners-podcast/YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2ALinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarrayFacebook: https://www.facebook.com/thisisarrayInstagram: https://www.instagram.com/array.digital/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to do before marketing themselves.  Positioning yourself as uniquely qualified to help your client.  Perspective client avatars and referral partners.  Pros and cons of specializing and finding your niche.   Key Takeaways:Look at what you are already doing well now and capitalize on that first.  Bring in personal differentiation points in your marketing strategy to stand out from the crowd.  Positioning is what you want to be known for, it does not necessarily cover all that you do.  AI can be a tool, but there still needs to be a human component both before and after using the technology.   "AI is a remarkable tool as a supportive assistive tool. I think about it just like we use Grammarly or a bunch of other stuff to help us write and publish and do research, and it is absolutely remarkable in those contexts. So short answer, yes, use it - just learn about it and learn how you can actually use it both effectively and ethically." —  Gyi Tsakalakis Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/  Overture: https://overture.law/Get Visible: https://www.getvisible.com/Lawmatics: http://lawmatics.com/bethatlawyer   Episode References:  ChatGPT for Legal Marketing Search: https://www.google.com/search?q=chatgpt+for+legal+marketing  ChatGPT for Legal Marketing Article: https://www.attorneysync.com/blog/chatgpt-for-legal-marketing/  Law Firm AI Article: https://thisisarray.com/law-firm-ai/ Connect with Erik Olson:  Website: https://arraylaw.com/  Show: https://arraylaw.com/managing-partners-podcast/  YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2A  LinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarray  Facebook: https://www.facebook.com/thisisarray  Instagram: https://www.instagram.com/array.digital/   Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/  LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/   Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.