Julie Yusim: Building Your Law Practice by Playing the Networking Long Game

Feb 19, 2024

34:49

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In this episode, Steve Fretzin and Julie Yusim discuss:

Adding a little positive self-talk to your routine.
Getting value for your networking time.
Going deep and playing the networking long game.
Evaluating your wide network to see where you should go deeper.
Best tips and tactics for effective networking.

Key Takeaways:

Networking is about giving, more than anything, especially at the beginning, even if you don’t see how it is going to come back to you.
Have a couple of things that you can give in your back pocket, even if you are new to networking.
Most networking relationships evolve and mature over time. Get to know those in your smaller circle best, but don’t ignore others in your network.
Following up is where the networking really starts. Make notes about the person and conversation you had, then make sure you follow up specifically, not in a blast email selling your services.

"The good news is networking works. The less-than-good news is networking is work. It’s not a horrible amount of work, it’s not taxing, it’s not expensive, but there is a process that if you want to be successful at it, you need to follow." — Julie Yusim

Find out more about the Mastering the Legal Clock and Thriving Event at: https://fretzin.com/events

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References:

ProVisors: https://provisors.com/
Boomerang for Outlook: https://www.boomerangoutlook.com/
Book: Endless Referrals by Bob Burg - https://www.amazon.com/Endless-Referrals-Third-Bob-Burg/dp/0071462074

About Julie Yusim: Julie Yusim has spent the majority of her career coaching small business owners. She served as Executive Director of a Chicago-area Chamber of Commerce for 17 years, where she taught business owners to how maximize their marketing and networking efforts. As the Director of Marketing for a family-owned chain of auto repair shops, Julie built the company’s brand awareness through extensive networking and marketing. Before consulting full-time, Julie studied and mastered the marketing and compliance systems of a leading U.S. insurance company in order to build the personal brands for successful agent/owners. Julie is an enthusiast of grass-roots marketing techniques and is well-known in Chicago-area business circles as an expert “connector” of people and resources. Julie sits on the Board of Directors for Hunger Resource Network and is an Ambassador for the Northbrook Chamber of Commerce and Industry.

Connect with Julie Yusim:

Website: https://www.ideamaxmktg.com/

Email: julie@ideamaxmktg.com

Phone: 847-975-5257

LinkedIn: https://www.linkedin.com/in/julie-yusim-4aa23713a/

Facebook: https://www.facebook.com/julie.yusim/

Facebook: https://www.facebook.com/profile.php?id=61552727541602

Instagram: https://www.instagram.com/networkinggoddess

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve