BE THAT LAWYER - Marketing Mavericks - Part 1 of 2

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:

• The first step lawyers and law firms need to do before marketing themselves.  
• Positioning yourself as uniquely qualified to help your client.  
• Perspective client avatars and referral partners.  
• Pros and cons of specializing and finding your niche.  

Key Takeaways:

• Look at what you are already doing well now and capitalize on that first.  
• Bring in personal differentiation points in your marketing strategy to stand out from the crowd.  
• Positioning is what you want to be known for, it does not necessarily cover all that you do.  
• AI can be a tool, but there still needs to be a human component both before and after using the technology.  

"AI is a remarkable tool as a supportive assistive tool. I think about it just like we use Grammarly or a bunch of other stuff to help us write and publish and do research, and it is absolutely remarkable in those contexts. So short answer, yes, use it - just learn about it and learn how you can actually use it both effectively and ethically." —  Gyi Tsakalakis

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

Get Staffed Up: https://getstaffedup.com/bethatlawyer/  

Overture: https://overture.law/

Get Visible: https://www.getvisible.com/

Lawmatics: http://lawmatics.com/bethatlawyer  

Episode References:  

ChatGPT for Legal Marketing Search: https://www.google.com/search?q=chatgpt+for+legal+marketing  

ChatGPT for Legal Marketing Article: https://www.attorneysync.com/blog/chatgpt-for-legal-marketing/  

Law Firm AI Article: https://thisisarray.com/law-firm-ai/

Connect with Erik Olson:  

Website: https://arraylaw.com/  

Show: https://arraylaw.com/managing-partners-podcast/  

YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2A  

LinkedIn: https://www.linkedin.com/in/iamerikjolson/

Twitter: https://twitter.com/thisisarray  

Facebook: https://www.facebook.com/thisisarray  

Instagram: https://www.instagram.com/array.digital/  

Connect with Jocelyn Brumbaugh:  

Website: https://www.buildenpartners.com/  

LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/  

Connect with Jared Correia:  

Website: RedCaveLegal.com & Gideon.Legal

LinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/

Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_Legal

Facebook: facebook.com/GideonLegal

Connect with Gyi Tsakalakis:  

Website: GyiTsakalakis.com & AttorneySync.com

Email: Gyi@AttorneySync.com

Show: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/

LinkedIn: linkedin.com/in/gyitsakalakis

Twitter: twitter.com/gyitsakalakis

Facebook: facebook.com/gyitsakalakis  

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.