Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:00:00 - Introduction00:45 - What is Product-Led Digital PR?4:30 - Why you should choose Product-Led Digital PR6:37 - A case study with encouraging results8:30 - Putting your data to work10:00 - Running surveys13:00 - How do you make surveys effective?16:00 - What the future looks like18:00 - Final Thoughts Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)02:15: Overall site authority score03:05: The impact of clicks on rankings04:09: Defining Domain Authority04:49: “Font Size of Terms and Links Matters”05:26: The “small personal site” specification08:03: Authors as an explicit ranking feature09:13: Validity and effectiveness of the disavow tool10:27: AI Overviews: Initial observations (Read more)14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)16:58: The future of hreflang (Read more)23:17: Why Google is cracking down on “parasite SEO” (Read more)30:10: Final wrap-up, thoughts, and SEO tipsShow Links:Follow Jesse on XFollow Ross on XSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:0:24: Exploring the optional internal team structure for content marketing 1:18: Why in-house Content Marketing Managers are the most effective 2:59: The role of SEO Managers in driving success (ideally) 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 5:19: The importance of consistency in brand voice and tone with freelancers 6:50: Ross’ perfect in-house team structure 9:02: The pros and cons of Founder/CEO involvement 11:58: How to navigate the challenges of in-house SEO management 13:35: Closing insightsShow LinksFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:00 - Introduction1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing2:47: Reports indicate higher success rate for those who invest more per asset3:24: What we're currently seeing in AI's impact, AI usage up YOY5:25: Is AI helping or hurting your content?7:29: Where AI is making the most significant impact8:46: Unpacking the decline the link building and its implications10:32: The rise of organic link building11:42: Interactive content use surges13:07: Is AI and code development practical?14:51: Businesses biggest challenge — lead generationShow LinksFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:00 - Introduction01:15 - The SEO Job Market4:30 - Should we be scared of SGE and AI?08:00 - Changes in the SEO industry14:50 - What does the future look like?16:48 - Thoughts on SGE20:47 - Would you change anything about your career?25:00 - How to future proof your job28:20 - Technical SEOs vs Content SEOs36:13 - Final ThoughtsShow Links:Post your next SEO job on SEOjobs.com with Nick LeRoyFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:00: Introduction01:53: Understanding why problems in SEO occur07:55: Being a T-shaped marketer09:10: Ross shares a recent client case study10:50: Tory shares a recent client case study13:28: Having critical conversations with clients15:45: Thematic issues that prevent SEO work19:54: Useful tips for getting SEO projects done24:20: Client communication philosophies27:20: Final thoughts on Ross' Linkedin post33:43: ConclusionShow Links:Follow Tory's Podcast: Opinionated SEO OpinionsFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

 Show Notes:00:00: Introduction00:57: Lessons from BrightonSEO02:20: Strategies for Link Relevancy04:00: Lessons from Less Manual Link Building10:20: How Do Brand and EEAT Signals Impact Links15:45: Summing It All Up18:36: OutroShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

The podcast discusses the evolving keyword landscape and automation in keyword research. They emphasize the importance of full funnel strategy and evaluating keywords based on difficulty and click volume. They also cover the significance of analyzing SERP features and keyword demand trends, word count in content creation, and content refresh frequency. The speakers highlight the importance of content updates, categorizing topics, and the potential impact of SERP features and topic clusters.

Show Notes:00:17: Above the fold best practices3:46: Siege Media’s sticky navigation case study6:47: The impact of font size on conversion rate10:46: The power of updating contentShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:30: BOFU benefits in SaaS00:55: Why “Best X” roundups are necessary2:45: BOFU content best practices5:41: How to counter legal ramifications7:21: The importance of updates9:01: Alternative and “vs” page strategies11:09: When landing pages make sense12:14: How internal linking fits in12:14: HubSpot example14:05: PandaDoc example15:38: Addressing the fear of retaliation17:06: Executing BOFU as a brand new websiteShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing