Content and Conversation: Organic Growth Insights from Siege Media

How to Rank on AI Search Engines with Michael Buckbee

4 snips
Nov 20, 2024
Michael Buckbee, the brain behind Knowatoa, dives into the world of AI-driven SEO strategies. He reveals how to effectively rank on AI search engines by understanding user intent and optimizing content. The discussion highlights the importance of domain authority and social media presence in enhancing visibility. Buckbee emphasizes the need for marketers to adapt their approaches as search landscapes evolve. Expect insights on brand engagement and leveraging online communities for increased search traffic, all while navigating the future of SEO.
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ADVICE

Focus on AI Search Intent

  • Start SEO for AI by focusing on search intent and identifying relevant data sources for each AI engine.
  • Tailor content specifically for where your audience is likely to engage, such as LinkedIn for ChatGPT-related influence.
INSIGHT

New Frontier Beyond Google SEO

  • AI search engines are evolving, creating new opportunities beyond traditional Google optimization.
  • SEOs need to strategize across multiple platforms to stay ahead in this changing landscape.
ADVICE

Verify AI Search Indexability

  • Always verify your site's indexability by AI search crawlers and avoid accidentally blocking them.
  • Check Cloudflare and other security settings to ensure AI bots like Gemini's crawler can access your content.
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