Michael Buckbee

Michael Buckbee, Co-founder at Knowatoa, dives into how AI is transforming search through innovations like Google’s Gemini. He discusses the shift from traditional SEO to AI-driven strategies and the rising importance of deep learning in search algorithms. Michael highlights the need for brands to adapt their marketing to the evolving consumer journey. He also shares insights on optimizing content for user intent and leveraging AI tools for effective brand communication. This conversation is packed with actionable advice for navigating the new landscape of organic growth.