Content Marketing Trends for 2024

00:00 - Introduction

1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing

2:47: Reports indicate higher success rate for those who invest more per asset

3:24: What we're currently seeing in AI's impact, AI usage up YOY

5:25: Is AI helping or hurting your content?

7:29: Where AI is making the most significant impact

8:46: Unpacking the decline the link building and its implications

10:32: The rise of organic link building

11:42: Interactive content use surges

13:07: Is AI and code development practical?

14:51: Businesses biggest challenge — lead generation