Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:00:17: Above the fold best practices3:46: Siege Media’s sticky navigation case study6:47: The impact of font size on conversion rate10:46: The power of updating contentShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:30: BOFU benefits in SaaS00:55: Why “Best X” roundups are necessary2:45: BOFU content best practices5:41: How to counter legal ramifications7:21: The importance of updates9:01: Alternative and “vs” page strategies11:09: When landing pages make sense12:14: How internal linking fits in12:14: HubSpot example14:05: PandaDoc example15:38: Addressing the fear of retaliation17:06: Executing BOFU as a brand new websiteShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Digital PR is often misunderstood, and its true value can be quantified through lifetime link analysis. The episode highlights the principal-agent problem that arises when agencies prioritize their motives over clients'. Thoughtfully timed campaigns can boost audience engagement while aligning strategies with SEO practices is key. The relationship between quality content and increased domain authority is emphasized, showing how effective PR can lead to long-term economic benefits.

Show Notes:00:08: Welcome, Bernard Huang, Co-founder of Clearscope00:35: E-E-A-T’s background and evolution4:00: Common E-E-A-T misapplications by SEOs13:21: The value of a simple photoshoot18:27: Modern SEO necessities vs. technical SEO27:32: How to optimize every pixel on your siteShow Links:Visit Clearscope’s BlogFollow Bernard on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:10: The core SEO changes at Google I/O2:14: Health and finance topics will not be affected (so far)3:08: Watermarking for generative content creators4:51: New layouts in Google SERP6:12: New impact on affiliate website7:43: Query complexity and how it influences content choice8:30: Google’s incentives for content and websites continues10:30: RLHF, “Reinforcement Learning from Human Feedback13:42: Visual design importance18:06: How to increase efficiency in SEO with AI21:02: Visual design importance, continued21:47: Why complex queries are the best defense22:22: How to stay on top of optimization as AI evolves24:57: Final tips, tactics, and tricksShow Links:The AI Takeover of Google Search by The Verge“Watermarking” and Content from Google I/O“Conversational Mode” from Google I/OFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:07: Welcome, Bernard Huang, Co-founder of Clearscope00:30: How to recession-proof content marketing5:05: Why exploring bottom-funnel topics are key7:32: Attributing content to revenue, lead generation11:57: Update content more14:41: Repurpose content more18:09: Using keyword rankings to prove success19:05: Search demand’s decline and ChatGPT22:36: The revolution of language models and unique data30:10: Final tips, tactics, and tricks for recession-proof content marketingShow Links:Visit Clearscope’s BlogFollow Bernard on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:08: Welcome, Chip Malt, CEO of Made In00:35: The details of Made In’s content strategy4:33: How do you quantify the worth of your assets?7:10: Why Chip pursued education and research first7:50: How long did it take to feel traction from your SEO investment?13:48: Made In’s content and A/B tests10:02: The evolution of Made In’s blog design19:05: How to incorporate shopping experiences into content22:00: Using email for content distribution25:05: How Made In used original photography to their advantage27:22: Does AI have a place in Made In’s content development?30:19: What’s next for Made In?31:40: The structure of Made In’s content team34:44: How Made In sets goals38:15: Chip’s cooking tipsShow Links:Visit Made In’s BlogFollow Chip on LinkedInFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:13: Welcome, Ryan Darani, SEO Consultant for DTC Health and Wellness brands1:36: How much content should you publish to be effective with SEO?2:59: Content freshness and its impact on rankings5:20: What’s the counterargument to Monday.com’s case study?8:24: The negative effect of high volume, low quality content11:33: The importance of updating content12:31: When to execute low volume, high quality vs. low (or mid) quality, high volume?19:49: When is high quality, low volume the wrong approach?22:19: How does AI impact the potential for high volume content?32:27: Final tips, tactics, and tools from Ryan.Show Links:FreshBooks Invoice Templates ExampleFollow Ryan on LinkedInFollow Ryan on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:00:08: Welcome, Jonathan Newar, CEO of Captain Experiences2:08: What’s the biggest fish you’ve ever caught?3:48: SEO’s role in the initial stages of Captain Experiences10:13: How Captain Experiences thinks through “Guide” pages12:50: How to present a growth story to investors with SEO16:32: Captain Experience’s marketing and SEO team structure20:30: The biggest SEO KPIs for Captain Experiences21:28: The difference between long-term SEO and PPC23:43: How Captain Experiences plans to expand their markets26:30: Jonathan’s insights on growth and SEOShow Links:Example of Captain Experiences’ Guide PagesFollow Jonathan on LinkedInFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Show Notes:1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year. 6:45: How AI is changing content optimization and SERPs over time. 16:00: The future of Google’s Helpful Content update. 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't. 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average. 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments. 38:28: How to best use video strategically in your content strategy (B2B vs. B2C).45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C. 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase.Show Links:Download the Report Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing