Content and Conversation: Organic Growth Insights from Siege Media How To Do Winning Keyword Research For 2024
Oct 10, 2023
The podcast discusses the evolving keyword landscape and automation in keyword research. They emphasize the importance of full funnel strategy and evaluating keywords based on difficulty and click volume. They also cover the significance of analyzing SERP features and keyword demand trends, word count in content creation, and content refresh frequency. The speakers highlight the importance of content updates, categorizing topics, and the potential impact of SERP features and topic clusters.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Keyword Research and Evaluation
02:05 • 13min
Considering Cert Features and Keyword Demand Trends for Content Ranking
14:51 • 2min
Analyzing Word Count, Refresh Frequency, and Content Updates
16:41 • 3min
Content Refreshes, Topic Categorization, and SERP Features
20:03 • 3min