Content and Conversation: Organic Growth Insights from Siege Media Why Most People Are Doing Digital PR Wrong
Jul 11, 2023
Digital PR is often misunderstood, and its true value can be quantified through lifetime link analysis. The episode highlights the principal-agent problem that arises when agencies prioritize their motives over clients'. Thoughtfully timed campaigns can boost audience engagement while aligning strategies with SEO practices is key. The relationship between quality content and increased domain authority is emphasized, showing how effective PR can lead to long-term economic benefits.
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Understanding Link Value in Digital PR
- Links gained through digital PR need to have a high lifetime value to be ROI-positive.
- Aim for at least an 8:1 ratio of link value to cost for effective digital PR campaigns.
Leverage Top Funnel Content
- Develop top funnel content that ranks well to generate organic links and lower cost per link.
- Great content that naturally attracts links is more scalable than manual link building.
Principal-Agent Problem in Digital PR
- Agencies specializing in only digital PR often push too many off-topic campaigns for their own benefit.
- This principal-agent problem leads to less effective, off-brand digital PR efforts.