Show Notes:
- 00:23: Does digital PR have enough value per link?
- 4:35: How to execute link building effectively
- 6:40: Breaking down the value of links by industry
- 7:29: Off-brand digital PR — the “Principal—Agent” problem
- 9:59: Deploying digital PR campaigns 1-4x a year
- 11:50: Why keyword-driven digital PR makes the most impact
- 13:08: How to fuel internal linking across your site
- 14:29: Digital PR best practices, the fundamentals
- 15:49: Final tips, tricks, and tactics/li>
Show Links:
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