The Optimal In-House Team Structure

0:24: Exploring the optional internal team structure for content marketing

1:18: Why in-house Content Marketing Managers are the most effective

2:59: The role of SEO Managers in driving success (ideally)

4:03: The pitfalls of outsourcing and its impact on quality and bandwidth

5:19: The importance of consistency in brand voice and tone with freelancers

6:50: Ross’ perfect in-house team structure

9:02: The pros and cons of Founder/CEO involvement

11:58: How to navigate the challenges of in-house SEO management

13:35: Closing insights