Content and Conversation: Organic Growth Insights from Siege Media Google’s Algo Leak, AI Overviews & Hreflang’s Future
Jun 4, 2024
31:25
Show Notes:
- 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
- 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
- 02:15: Overall site authority score
- 03:05: The impact of clicks on rankings
- 04:09: Defining Domain Authority
- 04:49: “Font Size of Terms and Links Matters”
- 05:26: The “small personal site” specification
- 08:03: Authors as an explicit ranking feature
- 09:13: Validity and effectiveness of the disavow tool
- 10:27: AI Overviews: Initial observations (Read more)
- 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
- 16:58: The future of hreflang (Read more)
- 23:17: Why Google is cracking down on “parasite SEO” (Read more)
- 30:10: Final wrap-up, thoughts, and SEO tips
Show Links:
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