Programmatic SEO w/ Zapier’s Former Lead SEO

00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)

11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?

01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?

11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?

20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?

22:44: What does an ideal programmatic deployment strategy look like?

26:34: What are the common mistakes in implementing programmatic?

34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?

38:14: What are your thoughts on using AI for those pages versus having a human in the loop?

44:30: Can you share any great examples of successful programmatic SEO?

45:39: Final tips, tricks, and insights from Matt Bowers

48:20: How to connect with Matt Bowers