Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Feeling lost in marketing? Discover a clear, 4-step process to build your authority without pointless tactics. Learn why having a body of work is more effective than frequent posting. Explore how to define your unique perspective and take on visibility challenges to enhance clarity. Find out how to create a consistency container for your content that leads to increased momentum over time. Join others like Sarah and Wendy as they successfully implement these strategies to attract their ideal clients.

If you've ever felt like you're the worst boss you've ever had, you’re not alone. When I started my business after leaving Disney, I thought I was escaping hustle culture—only to recreate it in a whole new way.But in this episode, I'm sharing how I broke that cycle with The Better Boss Method™, a 6-part, permission-based framework to give you fresh ways to take back your time, protect your energy, and build a business that actually loves you back.Through the acronym B.E.T.T.E.R, you'll learn the personal systems, mindset shifts, and boundaries that have helped me (and many of my clients) go from overwhelmed solopreneurs to more confident CEOs.✨ If you're ready to take back your calendar with confidence, this one's for you.🎯 You’ll Discover:Why protecting your time doesn't have to mean losing clients and money—and how it can help you growHow I take every December off (and how to design your own version)What my “no meeting Mondays and Fridays” taught me about revenue and restThe 6-part Better Boss Method™ and how real coaches and consultants are applying it How to stop working from leftovers and start designing your week with intention📕 Your FREE Resource:Want more behind-the-scenes strategies on how I built a life-first business with less burnout?📖 Get the first 50 pages of my book "Establish Yourself"—free! ➡️ greateststorycreative.com/readInside, you’ll discover the business shifts that have helped me (and hundreds of my clients) find clarity, confidence, and space to breathe - without sacrificing success.#betterbossmethod #solopreneursuccess #lifefirstbusiness #boundariesinbusiness #establishyourself #worklifebalance #coachingbusiness #consultinglife #confidenceatwork

Discover the secrets to crafting lead magnets that actually convert! Learn why merely growing your email list is the wrong focus. Unpack a five-part 'Smart Freebie Formula' designed to initiate real client conversations. Hear how one simple fix transformed conversion rates from 7% to 60%. Find the perfect balance between providing value and encouraging clients to hire you. This episode is packed with insights to help you create enticing freebies that resonate with your audience!

When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!But in this episode, I’m pulling you out of the tactic tornado.You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients need right now.🎯 You’ll Discover:Why “more marketing” without clarity can actually hurt your businessHow to show up as essential—even when the economy feels uncertainThe EST Framework I teach my clients to get booked up, not burned outThe difference between being a salad bar and a chef (yep—it matters)🎧 Keep Going With These Related Episodes on Client Attraction + Clarity:Episode 6 | Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (Deeper Dive into The Establish Yourself® Framework)Episode 7 | The Clever Way to Find Your Niche Without RebrandingEpisode 12 | Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates👋 Your Free Invitation:If you're done spinning your wheels and ready to clearly articulate what you do, who it’s for, and why it matters—let’s talk.🎯 Start doing marketing that matters by setting a free consultation with me to explore Package Your Process with the Expert soon!→ greateststorycreative.com/consultTogether, we’ll clarify your elevator pitch, shape a signature offer, and equip you with the tools to start selling it—no funnels, just focus.#marketingclarity #sloweconomy #consultingbusiness #coachingbusiness #messagingstrategy #brandvoice #signatureoffer #clientattraction #establishyourself #confidenceinbusiness

In this insightful discussion, the host shares valuable lessons from their entrepreneurial missteps. They reveal how visibility blunders and failed launches contributed to their success. Emphasizing resilience over perfection, they challenge the notion that success requires getting everything right. Listeners will resonate with stories of embarrassing mistakes that turned into opportunities, making a strong case for embracing imperfections in the pursuit of growth.

How to Market Yourself Consistently Without Burnout 🔄 ✨ Check out My Summer Read-Along (https://www.greateststorycreative.com/boost)-------So here’s the truth: Consistency is my least natural strength. And yet… I’ve built a business that shows up, speaks clearly, and draws in my dream clients regularly.How? Not through grit—but by designing repeatable marketing systems I actually want to use.In this episode, I’m revealing the exact strategy that’s helped me—and many of my clients—market consistently without the burnout. If posting on social media feels like shouting into the void, this one's for you.Part 3 of the "Greatness, Not Perfection Series"🎯 You’ll Discover:What a “consistency container” is (and why it’s your secret to sustainable, ongoing marketing)The #1 mindset shift that helped me stop ghosting my audienceReal-life examples of what consistent marketing actually looks likeThe hidden Disney metaphor that will totally reframe your marketing strategy 🏰🎧 Keep Going With These Related Episodes About Consistency Containers:6. Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients21. What Happened After I Picked the "Wrong" Marketing Strategy🎧 Tune into the full "Greatness, Not Perfection" SeriesEpisode 26 - Stuck in the Perfection Trap? This New Mindset Keeps You Moving ForwardEpisode 27 - Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play BiggerEpisode 28 (This Episode) - My Secret to Marketing Without Losing My Mind: Consistency ContainersEpisode 29 - These Embarrassing Mistakes Made My Business More Successful👋 Your Invitation:Ready to stop stressing marketing content, create your consistency container, and take your business to new levels of fun, possibility, and profit? 📕 Join us for the Business Boost Read-Along with the Author this summer! We’ll walk through my book Establish Yourself together and build sustainable marketing systems that fit you. Starts July 9 – Just $19 to join → https://www.greateststorycreative.com/boost#marketingstrategy #consistency #visibilitywithoutburnout #coachlife #consultingbusiness #sustainablemarketing #brandingclarity #establishyourself🎙️ Featured Clients Mentioned:Jami Yazdani (Yazdani Consulting & Facilitation) – LinkedIn Lives on Project Management for Nonprofit Orgs and CompaniesValerie Ehrlich (Mission Bloom) – Substack on AI & Leadership for Nonprofit Leaders and ConsultantsWendy Gates Corbett – “The Spark” Monthly Newsletter on BelongingTheir consistency containers are lighting up inboxes and LinkedIn—go check them out!

Discover how AI can be a game-changer for overcoming perfectionism and enhancing clarity in business. Learn the 'Spaghetti Thoughts' method to untangle messy ideas quickly and the 'Boundary Script' technique to communicate boundaries assertively. Explore ways to streamline admin tasks while saving mental energy and a clever system for transforming one podcast into multiple marketing pieces. Embrace tools like ChatGPT to confidently pursue your goals without sacrificing your authentic voice.

Clarity, confidence, and a business book! 📕 Check out my Summer Read-Along here: 👉 https://www.greateststorycreative.com/boost------Like building the perfect house, for years, I believed that building the perfect brand was the key to business success. But the longer I stayed in business, the more I realized that kind of perfection isn’t the goal—it’s really a trap.If you've ever felt stuck in motion, tweaking endlessly, or waiting for the “right time” to take action—this episode is for you.I’m sharing one of the most powerful mindset shifts I’ve made in my business (inspired by a surprising animal metaphor 🦈). It’s helped me break out of the overthinking loop and grow a business that’s not only profitable—but alive and well.Part 1 of the new 4-part "Greatness, Not Perfection" series🎯 You’ll Discover:Why chasing the “perfect brand” can quietly stall your growthThe powerful mindset shift that helped me stay in business for over a decadeWhat I learned from Disney about striving for greatness—not perfectionA metaphor you’ll never forget that will change how you see your businessA simple daily question to stay in motion and out of the perfectionism trap✨ Keep Going With This Related Episode:Episode 2 - What I Learned from Working for Disney, including the origin of "Strive for Greatness, Not Perfection" 🎧 Tune into the full "Greatness, Not Perfection" SeriesEpisode 26 (this episode) - Stuck in the Perfection Trap? This New Mindset Keeps You Moving ForwardEpisode 27 - Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play BiggerEpisode 28 - My Secret to Marketing Without Losing My Mind: Consistency ContainersEpisode 29 - These Embarrassing Mistakes Made My Business More Successful👋 Your Invitation:If this episode resonated, come swim with us this summer: 📕 Business Boost Read Along with the Author is back July 9 – August 13! Sign up now to read Establish Yourself together and turn inspiration into aligned action: https://www.greateststorycreative.com/boost#businessmindset #perfectionism #clarity #coachlife #consultingbusiness #sharkmindset #purposefulgrowth #establishyourself #brandingstrategy🎙️ Featured Clients Mentioned:Kris Liebau – "Leading Beyond the Spreadsheet"Kimberly Benoit – "We’ve All Done It"Marcey Rader – "Health-Powered Productivity"Give their shows a listen—they’re all feeding their business sharks beautifully and leading with purpose!

Tired of starting your marketing efforts from scratch? Discover the clever concept of “chain smoking” to build business momentum without the hassle. Learn how one workshop led to years of visibility and how simple tweaks can boost client revenue. From transforming a book into a sold-out program to scheduling follow-ups seamlessly, the strategies shared are practical and effective. This approach connects your marketing to client delivery, making growth easier and more efficient. Dive in for inspiration and actionable tips!

📖 Want a more fun, sustainable business? Start with a FREE chapter of my book: https://www.greateststorycreative.com/read-----Coming from Corporate America and The Walt Disney Studios, I believed serious hustle was just how business worked. But once I stepped off the treadmill and chose to restructure my consulting practice around a sustainable business mindset of clarity, boundaries, and joy—everything changed.In this episode, I share the reframe that's helped me triple my revenue while working fewer, more fulfilling hours, and why putting FUN FIRST isn’t just possible, it’s profitable. You’ll hear practical shifts you can try this week to get out of overwork and back into the work you love!🎯 You’ll Discover:How I designed my 3-day workweek with simple systemsWhat a “No Meeting Monday” and my famous Batch December sabbatical really look likeWhy fun is a strategic filter—and how to use it to protect your energyHow to create a repeatable content system that fits your strengthsA mindset shift to help you confidently turn down misaligned clients🎧 Keep Going With These Related Episodes:Episode 2: "Scaling a Consulting Practice: 3 Magic Strategies from My Disney Career"Episode 5: "3 Surprising Truths Behind How Real Coaches Grow Without Burnout"📝 YOUR FREE RESOURCE:Start building a business that fits your life with a FREE first chapter of my bestselling book, Establish Yourself 👉 https://www.greateststorycreative.com/read👋 Your Invitation: Pick one small or big way to add more fun to your week, and come tell me about it! Let’s connect on LinkedIn: linkedin.com/in/anniefranceschi#businessmindset #funfirst #worklifebalance #smoothsystems #boundaries #consultinglife #clarity #creativefreedom #coachingbusiness💡 Also mentioned in this episode:“Self-inclusion” concept from Beth Ruffin, host of You Belong Here → bethruffin.com