Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
Annie Franceschi | Brand + Business Strategist
Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever.
Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it.
Tune in to get clear on your brand message, create confident signature offers, and streamline your systems
This podcast helps answer questions like:
• How do I attract clients who will pay more for my services?
• What’s the best way to rebrand my business?
• How can I grow my business without burning out?
• How do I turn my services into premium offers clients can’t resist?
• What are the easiest ways to save time and work more efficiently?
• How do I stop playing small?
• What’s the secret to creating smarter, streamlined processes?
• How can I manage my time better when I feel overwhelmed?
• How can I create better processes to work smarter, not harder?
• How can I manage my time effectively despite being overwhelmed?
Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond.
With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks.
Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum.
Hit subscribe now, and let’s make your business the greatest—together.
_______
💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast
All podcast content is © Greatest Story Creative LLC
And provided per terms available at greateststorycreative.com/terms
Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it.
Tune in to get clear on your brand message, create confident signature offers, and streamline your systems
This podcast helps answer questions like:
• How do I attract clients who will pay more for my services?
• What’s the best way to rebrand my business?
• How can I grow my business without burning out?
• How do I turn my services into premium offers clients can’t resist?
• What are the easiest ways to save time and work more efficiently?
• How do I stop playing small?
• What’s the secret to creating smarter, streamlined processes?
• How can I manage my time better when I feel overwhelmed?
• How can I create better processes to work smarter, not harder?
• How can I manage my time effectively despite being overwhelmed?
Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond.
With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks.
Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum.
Hit subscribe now, and let’s make your business the greatest—together.
_______
💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast
All podcast content is © Greatest Story Creative LLC
And provided per terms available at greateststorycreative.com/terms
Episodes
Mentioned books
Apr 29, 2025 • 22min
19. How I Built a Referral Program That Feels Good (And Converts)
Delight your referral partners with a clear "Referral Intro!" ⚡️ Get this free networking tool in just 2 minutes or less here: https://www.greateststorycreative.com/referral-intro-generator________I used to think a referral program would feel too pushy or transactional — maybe you’ve felt that way too. But after a decade of relying on informal thank-you gifts, I finally created a formal program that’s brought in over $25K in just a few months… and it feels really good on all sides.In this episode, I share how I built a simple, AUTHENTIC referral system based on real feedback from my favorite referrers — and how you can do the same to grow your business with ease, integrity, and favorite clients on repeat!🎯 You’ll Learn:Why your best referral partners may not want a reward at allHow I use a “Treasure Box” approach to keep things flexible and values-alignedThe exact system I use to stay top of mind (without bugging anyone)What you can ask your network to uncover what motivates them to refer📝 Resources Mentioned:Put my best practice into action + get your custom referral paragraph with my FREE Referral Intro Generator now: https://www.greateststorycreative.com/referral-intro-generator💡 If you’re looking for a referral strategy that doesn’t feel salesy, this one’s for you!
Apr 22, 2025 • 14min
18. Want Better Referrals? Here’s How to Get Great Intros, Fast
⚡️Get better referrals faster! Create your free, personalized referral intro now at https://greateststorycreative.com/referral-intro-generator________Ever missed out on a dream client because someone meant to refer you... but never did?In this episode, I share the real reason referrals fall through—and the simple system that turns “I’ll connect you soon” into booked calls with perfect-fit clients and big opportunities. You’ll also get my go-to MAGIC tool for making referrals easier (and faster) than ever before.So if you want to feel confident and referral-ready the next time someone offers to open a door for you, tune in now.🎯 YOU'LL DISCOVER:Why people want to refer you—but often don’tThe biggest mistake coaches and consultants make when asking for introsHow to use a simple two-sentence referral paragraph to open doors fasterMy own referral system that helped grow my business to multiple six figuresA new FREE tool that will write your referral blurb for you (in under 2 minutes!)📝 FEATURED RESOURCE:⚡️ Generate your free Referral Intro now: https://www.greateststorycreative.com/referral-intro-generator
Apr 15, 2025 • 18min
17. I Save 5+ Hours a Week With a $4 Tool You've Never Heard of
If you’ve ever copied and pasted the same email twice—or 20 times—you need to know about this. I’m sharing the $4 shortcut I use daily to reclaim my time, look like a pro, and keep my business moving (even when my brain is fried)!This tiny productivity tool has been a total game-changer in my business—and I want you to have that kind of ease too.🎯 You’ll hear:The behind-the-scenes tool that’s helped me stop rewriting the same things over and overHow I personalize client communication without losing speed or sounding roboticThe one mindset shift that makes your systems actually work (instead of gathering dust)🛠️ The tool I swear by is TextExpander, and I’ve been using it daily since 2018! Try TextExpander FREE for 30 Days! 👉 https://textexpander.com/?red=greate&utm_source=greate&utm_medium=cpa&utm_affiliate_network=reditus (This is an affiliate link, which means I may earn a small commission if you purchase—at no extra cost to you. I only share what I truly use- and I love TextExpander so much, I made this entire episode about it!)✨ Want to clarity on your client journey, email templates, and more before you systematize it? I can help! Set a free consult with me at https://www.greateststorycreative.com/consult#streamlinesystems #textexpander #coachingbusiness #productivitytools #worksmarter #businesssystems
Apr 8, 2025 • 19min
16. Stop Marketing Until You Can Answer These 3 Key Questions
Want to make more of your marketing matter? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult -----Are you posting on LinkedIn, sending newsletters, or speaking… but still not getting the right clients or results?In this gut-check episode, I share the 3 foundational questions your marketing must answer to actually work! Most coaches, consultants, and speakers are showing up online — but their visibility efforts aren’t converting because these essentials are missing. Not anymore - tune in now to learn and leverage my simple 3-step visibility plan for marketing that nets you six figures and beyond.🎯 Listen in to discover:How 'marketing mania' often backfires without clarity behind itHow to not waste time on marketing going forwardWhat you need to be prepared to say at a networking eventThe 3 questions I credit for effective marketing & consistent 6-figure growth📝 Resources Mentioned:Need to get clear on your 3 questions so your marketing matters? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult🎧 Hit play now stop wasting time and start attracting your favorite clients!----Let’s Connect!💬 Find me on LinkedIn and take action from today's episode: https://www.linkedin.com/in/anniefranceschi/
Apr 1, 2025 • 18min
15. Try These 5 Website Tweaks to Turn Visitors into Clients Faster
What if your website had hidden potential to connect you with ideal clients—faster?If you’re a coach or consultant, you probably already have a solid website. But the majority of sites often have small sticking points that quietly slow things down: too many steps to book a call, unclear navigation, or a missed opportunity to say, “Yes, I’m the right fit for you.”I’m sharing 5 simple website tweaks you can make TODAY to unlock that next level of ease and effectiveness—so your site works harder for you and helps the right clients take action sooner.-----🎯 You'll discover:5 no-cost website tweaks to turn traffic into real conversationsThe “three click” rule I use with every VIP Day clientA client story that shows how small changes can lead to big consult winsOne overlooked part of your site that can quietly attract more of the right peopleResources Mentioned:📞 Curious how I could help you level up your website and clarify your brand? Set a free consult now to find out! https://www.greateststorycreative.com/consult 👋 Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/
Mar 25, 2025 • 18min
14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing
📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read-----Ever feel like value ladders are just another overcomplicated business concept? You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.Here’s the truth: You don’t need a million offers. You need a One Client Value Ladder—a streamlined way to guide your dream clients at different levels of readiness without overloading yourself with endless marketing.🎯 Inside this episode, I’m breaking down:The HUGE mistake most coaches and consultants make with value laddersWhy more offers = more headaches (and what to do instead)How your best-fit clients actually decide to hire you (hint: it’s not just about money)How simplifying my offers helped me grow a six-figure business—without marketing all the timeResources Mentioned:📕 Begin creating your Value Ladder + streamlining your business by downloading a FREE chapter of my bestselling book, "Establish Yourself" here: https://www.greateststorycreative.com/read 📞 Get expert help to build an optimized "One Client Value Ladder" by setting a FREE 20-minute consult with me now at https://www.greateststorycreative.com/consult 👋 Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/
Mar 18, 2025 • 19min
13. How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants
Ever felt awkward or uncomfortable selling your services? You’re not alone. I used to avoid sales like the plague—until I made a shift that changed everything. Now, discovery calls and sales conversations are some of my favorite things to do.In this episode, I’m sharing the mindset shifts and strategies that helped me transform my approach to sales—without feeling pushy, awkward, or inauthentic.🎯 Listen in to discover:The biggest mistake I made in my early sales calls (and how to avoid it)A surprising way to make selling feel natural, easy, and valuable to clients, tooThe real reason clients ghost—and what to do instead📝 Resources Mentioned:Get the first 50 pages of my book, Establish Yourself, FREE: greateststorycreative.com/read 🎧 Hit play now to learn how to sell with confidence—without the sleaze!----💡 Missed the first 3 steps of packaging your process / expertise? Listen to Episode 12 to learn how to structure your offers to make them an easier yes: https://www.greateststorycreative.com/biz/ep12-packaging-your-expertise----Let’s Connect!💬 Follow me on LinkedIn and share your biggest takeaway: https://www.linkedin.com/in/anniefranceschi/
Mar 11, 2025 • 11min
12. Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates
Start packaging your services with confidence by setting a free consult with me: https://www.greateststorycreative.com/consult____Selling hourly sessions can keep you stuck, overworked, and underpaid. If you're still selling time instead of results, it's time to shift. Packaging your expertise into a signature offer is the key to scaling, raising your rates, and attracting high-value clients—but how do you create one?Years ago, I created my own straightforward, repeatable system called Package Your Process™ to simplify branding and selling signature offers as a coach or consultant, and in this episode, I'm sharing the first 3 steps of that 4-step approach.🎯 Listen now to discover:Why most coaching packages don’t sell—and what works insteadThe key to positioning yourself as the go-to expertA simple, repeatable framework to create and sell your Signature Offer with confidence🎧 Press play to start creating a Signature Offer that works for you! 📝 Resources Mentioned:Need help, clarity, and a system to follow? Check out how Package Your Process™ with the Expert can help! Set a free time to talk with me about packaging your expertise together: https://www.greateststorycreative.com/consult____Dive deeper by listening to these related past episodes:Episode #9 – Elevator Pitches That Win Clients → https://www.greateststorycreative.com/biz/ep9-how-to-write-an-elevator-pitch-for-your-businessEpisode #1 – How to Confidently Sell Without a Sales Page → https://www.greateststorycreative.com/biz/ep1-confident-selling
Mar 4, 2025 • 17min
11. Custom vs. Packages? Inside the Shift That Simplified My Services & Landed Dream Clients
If you’ve ever felt like custom work is the only way to land high-end clients, you’re not alone. I used to believe that too—until I realized that custom projects were keeping me stuck, overworked, and underpaid. In this episode, I’m sharing the exact shift that helped me simplify my services, attract better clients, improve client results, and dramatically increase my profitability.🎯 You’ll Discover:The hidden cost of custom work (and why it’s harder to scale than you think)Why high-paying clients actually prefer clear, structured offersHow packaging your services builds trust, efficiency, and profitabilityMy simple “Lego Brick” approach to creating offers that sell themselves📝 Resources Mentioned:🔥 Want a smart, repeatable way to package your expertise & attract great clients? Get early access to Package Your Process™ Accelerator now: packageyourprocess.com#PackagingYourServices #ScaleYourBusiness #ServiceBusinessGrowth #BrandStrategy #SmallBusinessTips #EntrepreneurLife #CoachingBusiness #WorkSmarterNotHarder #DreamClients #BusinessClarity #PackageYourProcess
Feb 25, 2025 • 13min
10. Forget Standing Out—Do This to Get More Referrals
Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong?The secret to being top of mind—and getting quality referrals often—isn’t about being creative or coming up with the perfect tagline. It’s about being crystal clear.In this episode, I share a counterintuitive, yet shockingly effective networking strategy—one that flips the script on what it actually takes to be the first person someone refers.🎯 You’ll Discover:Why stressing to stand out can actually make you forgettableThe Tomato Smoothie Problem (and how it can keep ideal clients from finding you!) The balloon experiment that reveals why referrals really happen How to introduce yourself so people remember—and recommend—you instantly🔄 Dive Deeper in Past Episodes:Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (For fine-tuning your intro) - https://www.greateststorycreative.com/biz/ep9-how-to-write-an-elevator-pitch-for-your-business 📝 Resources Mentioned:FREE WORKSHOP ⏰️ Elevator Pitch Hour (March 12th, 12-1pm EST via Zoom + 48-hr replay) – Annie's free live workshop to put Brand CHIPS™ into action and help you craft a referral-friendly elevator pitch in just 60 minutes! Save your seat now while they last > https://www.greateststorycreative.com/elevator-pitch-hour-workshop
