Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 25. Quit Starting Over: 5 Clever Ways I Build Business Momentum by "Chainsmoking"
Jun 10, 2025
Tired of starting your marketing efforts from scratch? Discover the clever concept of “chain smoking” to build business momentum without the hassle. Learn how one workshop led to years of visibility and how simple tweaks can boost client revenue. From transforming a book into a sold-out program to scheduling follow-ups seamlessly, the strategies shared are practical and effective. This approach connects your marketing to client delivery, making growth easier and more efficient. Dive in for inspiration and actionable tips!
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Momentum Through Continuous Work
- Chain smoking keeps momentum by finishing one project while starting the next so energy isn't lost.
- Annie Franceschi sees it as a business system that prevents constant restarting and builds sustained progress.
Capitalize On Live Attention Immediately
- Link marketing events back-to-back and offer sign-ups before attendees leave to convert attention into repeat engagement.
- Annie built a monthly workshop rhythm that ran four years and created lasting visibility.
Design Offers As A Natural Ladder
- Design offers as a natural progression so clients can move up or down based on readiness.
- Annie used a value-ladder approach to move workshop attendees into a book launch and then a paid community.
